Casa Italia lands at ICE Barcelona 2027: a new home for the Italian gaming ecosystem
Companies, institutions, associations and industry leaders come together in a new dedicated hub connecting Italy with the global gaming community at ICE Barcelona, 18–20 January 2027.
18–20 January 2027 · Fira Gran Via, Barcelona
Italy is coming to ICE Barcelona with a new home of its own.
Casa Italia, the new initiative promoted by IGE – Italian Gaming Expo & Conference and GN Media in strategic partnership with WorldGaming, will make its debut at ICE Barcelona 2027, bringing together the different voices of the Italian gaming ecosystem in one dedicated space at Fira Gran Via.
More than an exhibition pavilion, Casa Italia is designed as a business, networking and content platform connecting one of Europe’s most established regulated gaming markets with the international industry gathering at ICE.
The project will bring together Italian companies, trade associations, institutions and industry stakeholders, showcasing the expertise, technologies, services and know-how that characterise Italy’s gaming sector while creating new opportunities for international relationships and business development.
A gateway to the Italian gaming market
Italy represents a complex and highly developed gaming ecosystem, combining a mature regulatory framework with a broad network of operators, concessionaires, technology providers, manufacturers and specialised service companies.
Casa Italia will provide the global ICE community with a dedicated gateway into this ecosystem.
For Italian businesses, it will offer a platform to strengthen their international presence, develop new partnerships and engage with buyers, investors and industry leaders from around the world.
For international stakeholders, Casa Italia will create a focal point to meet the Italian market, understand its evolution and connect with the organisations and people shaping its future.
Exhibition, content and connections under one roof
Casa Italia has been conceived as an open and dynamic environment combining branded exhibitor spaces, a networking lounge and a dedicated content stage.
Across the three days of ICE Barcelona, the space will host a programme of panels, interviews, institutional discussions, networking opportunities and business meetings, exploring some of the issues transforming gaming in Italy and internationally.
Topics will include regulation, innovation, technology, internationalisation, responsible gaming, sustainability, consumer protection, payments, compliance and digital transformation.
The result will be a space where business and thought leadership meet: a place to exhibit, but also to exchange ideas, build relationships and contribute to the international conversation about the future of gaming.
Putting Italian excellence on the international stage
Casa Italia also aims to showcase the wider value of Italian expertise.
Technology, creativity, industrial capabilities, digital services and specialised know-how have made Italian companies active far beyond their domestic market. ICE Barcelona provides an international stage on which these capabilities can be presented as part of a recognisable and coordinated Italian ecosystem.
Casa Italia will therefore tell not only the story of the Italian gaming market, but also that of an industry capable of innovating, developing solutions and competing internationally.
Its presence will be supported by a dedicated communications programme before and during ICE Barcelona, combining the reach and industry networks of ICE, Clarion Gaming/WorldGaming, IGE and GN Media to amplify the visibility of the initiative and its participating partners.
Be part of Casa Italia
Companies and organisations can join Casa Italia through a range of partnership opportunities designed around different objectives, from exhibiting and networking to brand visibility and thought leadership.
Opportunities include branded exhibitor pods, speaking and content participation, strategic partnerships and sponsorship of key Casa Italia features and networking activities.
The ambition is simple: to create a permanent meeting point between Italy and the international gaming industry and establish Casa Italia as the home of the Italian gaming ecosystem at ICE.
18–20 January 2027 · Fira Gran Via, Barcelona
One country. One ecosystem. One home at ICE. Casa Italia.
Interested in joining Casa Italia at ICE Barcelona 2027? Discover the partnership opportunities and become part of the Italian gaming ecosystem on the global stage.