Agenda

Day 1 | Day 2

10:00:00

Opening of proceedings by IGE and institutional greetings

Mario Lollobrigida

Central Director of Gaming, Italian Customs and Monopolies Agency
BIO
BIO

Mario Lollobrigida

Mario Lollobrigida is Director of Gaming at the Italian Customs and Monopolies Agency (ADM), the national authority responsible for regulating and supervising the public gaming sector in Italy. A law graduate from Sapienza University of Rome, he has over 30 years of experience in public administration and gaming regulation. Since joining ADM as a senior executive in 2007, he has held several key leadership roles, including oversight of the Lotto, lotteries, Enalotto and Bingo divisions, as well as regional monopoly offices. His work focuses on regulatory development, market supervision, and promoting responsible and sustainable gaming within Italy's regulated framework.

Alessio Crisantemi

Editor, Divulgator
BIO
BIO

Alessio Crisantemi

biografica lorem ipsum

10:20:00

The Role of the Gaming Industry in the National Economic Strategy

Mario Lollobrigida

Central Director of Gaming, Italian Customs and Monopolies Agency
BIO
BIO

Mario Lollobrigida

Mario Lollobrigida is Director of Gaming at the Italian Customs and Monopolies Agency (ADM), the national authority responsible for regulating and supervising the public gaming sector in Italy. A law graduate from Sapienza University of Rome, he has over 30 years of experience in public administration and gaming regulation. Since joining ADM as a senior executive in 2007, he has held several key leadership roles, including oversight of the Lotto, lotteries, Enalotto and Bingo divisions, as well as regional monopoly offices. His work focuses on regulatory development, market supervision, and promoting responsible and sustainable gaming within Italy's regulated framework.

Nicola Porro

Giornalista, conduttore televisivo e saggista italiano
BIO
BIO

Nicola Porro

Nicola Porro è romano di nascita, pugliese di famiglia, milanese per lavoro. È il vicedirettore de Il Giornale. È un liberale, liberista e decisamente libertario. Ha studiato dai gesuiti, al Massimo di Roma. Si è laureato in economia alla Sapienza ed è stato anche a Harvard, ma non ha preso Master. Anche dalla Bocconi è uscito senza attestati.
11:45:00

From Reform to Implementation: Public Gaming in 2026 Between Governance and Industrial Development

The Future of the Sector Without Infinite Growth
Mature Markets, Margins Under Pressure
Consolidation, Market Exit, and New Value Models

Carlo Alberto Carnevale Maffè

Qualifica
BIO
BIO

Carlo Alberto Carnevale Maffè

12:35:00

Traceability and Payment Security in Italian gaming (Powered by AdmiralPay/Novomatic)

Raffaele Gnazzi

CEO AdmiralPay
BIO
BIO

Raffaele Gnazzi

Claudio Castellani

Presidente OnShop
BIO
BIO

Claudio Castellani

14:30:00

From Algorithm to Competitive Advantage: How Artificial Intelligence is Redefining Public Gaming

KEYNOTE SPEECH

Artificial Intelligence is no longer just an operational tool, but a strategic infrastructure. In the public gaming sector, AI is profoundly reshaping business models, risk management, regulatory compliance, customer experience and the overall sustainability of the ecosystem.
In an increasingly competitive market under growing regulatory pressure, AI represents a decisive lever to improve margins, prevent fraud, strengthen responsible gaming and build trust with both regulators and players.
At the same time, it introduces new responsibilities: algorithm governance, transparency, bias management, cybersecurity and data protection.
This keynote will explore how AI can become a systemic competitive advantage for gambling operators, which strategic risks cannot be ignored, and what role regulators and authorities will play in a sector that is becoming increasingly algorithm-driven.
The objective is not to talk about technology, but about industrial leadership in a data-driven era.

Gianluca Comandini

ForbesU30 - TEDx Speaker - Professor - Blockchain Expert
BIO
BIO

Gianluca Comandini

biography

14:45:00

Responsible Gaming best practices and the dream of pan-European regulation

Mario Lollobrigida

Central Director of Gaming, Italian Customs and Monopolies Agency
BIO
BIO

Mario Lollobrigida

Mario Lollobrigida is Director of Gaming at the Italian Customs and Monopolies Agency (ADM), the national authority responsible for regulating and supervising the public gaming sector in Italy. A law graduate from Sapienza University of Rome, he has over 30 years of experience in public administration and gaming regulation. Since joining ADM as a senior executive in 2007, he has held several key leadership roles, including oversight of the Lotto, lotteries, Enalotto and Bingo divisions, as well as regional monopoly offices. His work focuses on regulatory development, market supervision, and promoting responsible and sustainable gaming within Italy's regulated framework.

Francesco Rodano

Pioneering Responsible Gambling & AI | Chief Sustainable Gambling Officer at Playtech | Former Regulator | Public Affairs Expert
BIO
BIO

Francesco Rodano

As Chief Sustainable Gambling Officer at Playtech, I focus on advancing sustainable gambling practices that integrate player wellbeing with long-term business viability. I oversee BetBuddy, our award-winning AI-driven behavioural analytics platform, while coordinating cross-functional initiatives across our global operations in 20+ regulated markets.

Previously, as Chief Policy Officer, I directed Playtech’s international public affairs, successfully influencing gambling legislation across multiple jurisdictions in Europe and Latin America.

From 2007 to 2016, I served as Italy’s online gambling regulator, developing the first comprehensive regulatory framework for online gambling in Europe. During my tenure, Italy became the world’s second-largest regulated online gambling market.

With over 30 years of experience spanning technology, regulation, and public affairs, I have consistently worked at the intersection of innovation and responsible practice. I engage with policymakers and industry stakeholders globally, having shaped regulatory frameworks and industry standards across numerous markets.

My career progression from early digital transformation roles in the 1990s, through regulatory leadership, to policy advocacy, and now sustainable gambling leadership reflects my commitment to leveraging technology and policy to create positive industry change whilst prioritising consumer protection.

I regularly speak at international conferences and work with academic institutions to advance evidence-based approaches to sustainable gambling practices.

15:30:00

The future of sports betting

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15:55:00

The EU AI Act and its prospective impact on sports betting integrity

The EU AI Act could significantly affect AI-driven sports integrity monitoring, enabling sportsbook operators to more thoroughly profile bettors, unusual patterns, and relevant suspicious behaviors, as well as closely monitor athletes and referees and analyze global betting data pools to detect manipulation across markets. However, large-scale monitoring of individuals through powerful AI tools poses concerns under the fundamental rights protections embedded in the EU AI Act, such as player profiling and risk assessment, and how this activity intersects with automated decision-making restrictions under GDPR rules. The line is very thin: where do we draw it?

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Marco De Cesare

Head of Compliance and Legal Affairs - BETSSON ITALY
BIO
BIO

Marco De Cesare

Matthias Kirschenhoffer

iGaming & Media Consultant (Germany)
BIO
BIO

Matthias Kirschenhoffer

Many years of experience in senior executive positions in the media, sports and iGaming industries. Most recently Co-CEO of SPORT1 (large German media company with TV channels, internet and social media platforms), MSM (advertising sales company specializing in iGaming offers) and Jackpot50 (virtual slot machine under German license). Founder of IGAMING MEDIA, which advises iGaming providers on entering the German market and on their advertising campaigns.

Joerg Hoffman

Senior Partner, Melchers Lawfirm (Germany)
BIO
BIO

Joerg Hoffman

14:25:00

Human Insight & AI Governance: Gaming Marketing Between Personalization, Ethics and Regulation

Keynote Speech

From human creativity to algorithmic precision: how marketing is changing in the regulated market.
AI as a growth engine or as a new invisible regulator?

 

No results found.

15:05:00

How to implement Marketing Automation while preserving a brand’s DNA

No results found.

12:25:00

Kindness and Competitiveness: Leadership, Culture and Responsibility in the Industry of the Future

Keynote Speech

No results found.

14:25:00

Combating Illegal Gambling Between Technology and Restrictions, a Challenge for Regulators and Businesses

Ludovico Calvi

ONORARY PRESIDENT ULIS - UNITED LOTTERIES FOR INTEGRITY IN SPORTS
BIO
BIO

Ludovico Calvi

Da settembre 2017 Ludovico Calvi ha utilizzato la propria esperienza decennale nel settore del gaming e betting fornendo servizi di consulenza strategica, normativa e operativa a soggetti privati e pubblici, comprese lotterie, concessionari privati, governi, ministeri delle finanze, regolatori, federazioni sportive e forze dell'ordine. Da giugno 2015 è membro del comitato esecutivo di Global Lottery Monitoring System, nel giugno 2017 ne è sta to eletto presidente e rieletto di nuovo nel maggio 2019 e, ancora, nel giugno 2021. Da maggio 2019 è anche membro della World Lottery Association ( Wla) Sports Integrity Committee. Da maggio 2015 è membro dell'American Gaming Association Sport Betting Task Force.

Luca Turchi

Director of the Audit Office at the Customs and Monopolies Agency (ADM)
BIO
BIO

Luca Turchi

15:10:00

From Culture to Performance: Why Companies That Work Grow More

Massimo Tremante

HR Director, Volkswagen Group Italia
BIO
BIO

Massimo Tremante

Alessandro Zollo

Partner e CEO, Great Place To Work
BIO
BIO

Alessandro Zollo

16:00:00

The future of bingo in Italy: relaunch after reorganization

Michele Bragantini

BIO
BIO

Michele Bragantini

Con una formazione in marketing e business administration, è Amministratore delegato di TSJ Holding. Dopo aver ricoperto il ruolo di amministratore in Robox: holding del Gruppo Marai e presidente di Optima Gaming Service. Inoltre attivamente coinvolto nell'industria dei centri commerciali, membro del Cncc (Consiglio Nazionale dei Centri Commerciali), coordinatore della commissione Food & Leisure. Svolge attività di advisor per catene retail ed è vicepresidente di due consorzi.

16:45:00

From Cybersecurity to System Security: Protecting Platforms, Data, and Reputation

KEYNOTE SPEECH

Flavio Marangi

CEO & Partner, BALANCE
BIO
BIO

Flavio Marangi

Day 1 | Day 2

10:20:00

The responsible gaming communication landscape in Italy

Preview presentation of research data from Fondazione Fair/Ipsos

Ilaria Ugenti

Corporate Reputation Leader, IPSOS
BIO
BIO

Ilaria Ugenti

Vincenzo Guggino

Segretario Generale presso Istituto Autodisciplina Pubblicitaria
BIO
BIO

Vincenzo Guggino

Francesco Rodano

Pioneering Responsible Gambling & AI | Chief Sustainable Gambling Officer at Playtech | Former Regulator | Public Affairs Expert
BIO
BIO

Francesco Rodano

As Chief Sustainable Gambling Officer at Playtech, I focus on advancing sustainable gambling practices that integrate player wellbeing with long-term business viability. I oversee BetBuddy, our award-winning AI-driven behavioural analytics platform, while coordinating cross-functional initiatives across our global operations in 20+ regulated markets.

Previously, as Chief Policy Officer, I directed Playtech’s international public affairs, successfully influencing gambling legislation across multiple jurisdictions in Europe and Latin America.

From 2007 to 2016, I served as Italy’s online gambling regulator, developing the first comprehensive regulatory framework for online gambling in Europe. During my tenure, Italy became the world’s second-largest regulated online gambling market.

With over 30 years of experience spanning technology, regulation, and public affairs, I have consistently worked at the intersection of innovation and responsible practice. I engage with policymakers and industry stakeholders globally, having shaped regulatory frameworks and industry standards across numerous markets.

My career progression from early digital transformation roles in the 1990s, through regulatory leadership, to policy advocacy, and now sustainable gambling leadership reflects my commitment to leveraging technology and policy to create positive industry change whilst prioritising consumer protection.

I regularly speak at international conferences and work with academic institutions to advance evidence-based approaches to sustainable gambling practices.

Stefano Tino

Managing Director Southern Europe at Betsson Group
BIO
BIO

Stefano Tino

Stefano Tino has been in the gaming industry since 2012, driven by a strong passion for gaming to the extent that he dedicated his academic dissertation to the casino industry.

Over the years, he has worked in several gaming companies, contributing to the success of multiple projects across different regions, including Italy, Africa, and South America.

He joined Betsson in 2021 as Managing Director of the Italian operations, where he almost tripled revenues for Starcasino.it and led its growth into the Group’s largest business within a regulated market. During this period, he also successfully launched Betsson, the Group’s flagship brand, in the Italian market.

As of January 2026, he holds the role of Managing Director Southern Europe, expanding his responsibilities to include the management of several European markets.

Today Stefano is Managing Director Southern Europe at Betsson Group

Massimo Caputi

giornalista sportivo, Direttore responsabile Esports Industry, speaker radio e conduttore Tv
BIO
BIO

Massimo Caputi

Professional journalist since 1989. Leader in the world of communication, one of the most followed influencers on social media networks in Italy. I have a thorough experience in the television field - generalist TV, pay TV, digital TV - as TV host and presenter as well as editor in-chief and project manager for TV programs. Specialized expertise as football commentator, I lived at the forefront the greatest sports events including 3 FIFA World Cup editions ('90, '94, '98). I played an institutional role within the Italian Tennis Federation in the position of Director of Communications for the BNL Internazionali d'Italia, one of the most important tennis tournaments in the world. From 2013 to November 2020 sport editor in chief and new media of Il Messaggero and from april 2021 to october 2022 communication advisor to the Italian Undersecretary for Sport, Valentina Vezzali. Currently Newsroom Director of Dmtc Sport

12:15:00

Omnichannel and sustainability: a strategic lever for positioning

Antonio Giuliani

Direzione Giochi - Ufficio Gioco a distanza e scommesse Agenzia delle Dogane e dei Monopoli
BIO
BIO

Antonio Giuliani

lorem ipsum dolor sit amet

Mauro De Fabritiis

Founder MDF Partners
BIO
BIO

Mauro De Fabritiis

Marco Bedendo

Direttore Generale, MICROGAME
BIO
BIO

Marco Bedendo

14:35:00

From control to intelligent protection: Applied neuroscience in the fight against pathological gambling

PREVIEW PRESENTATION OF THE RESEARCH by Polimi and Universitat Politècnica de València

Lucio Lamberti

Professor of Marketing Politecnico di Milano
BIO
BIO

Lucio Lamberti

biografia inglese

Ewa Bakun

Director of Industry Insight and Engagement, Clarion Gaming
BIO
BIO

Ewa Bakun

15:20:00

Web sentiment in the gaming industry – 2025/2026: a year of analysis and web “listening” data

Gabriele Galassi

Co-Founder, Tutela Digitale
BIO
BIO

Gabriele Galassi

15:40:00

The future of gaming machines: between technological evolution and sustainability

Samuele Fraternali

Senior Researcher, Osservatori Digital Innovation, Politecnico di Milano
BIO
BIO

Samuele Fraternali

Laureato in Ingegneria Gestionale con un Master in Business Innovation Management, dal 2011 si occupa di ricerca all’interno del gruppo Osservatori Digital Innovation del Politecnico di Milano in ambito consumer, in particolare nel commercio digitale di beni e servizi fisici e virtuali. Già Direttore dell’Osservatorio Gioco Online, ad oggi ricopre il ruolo di Direttore dell’Osservatorio Digital Content, nonché di Senior Researcher nell’Osservatorio eCommerce B2c.
16:30:00

Online Gaming 2026: Innovation, Regulation, and Market Sustainability

Christian Tirabassi

Senior Partner, FICOM LEISURE
BIO
BIO

Christian Tirabassi

10:20:00

The Negotiation Game: whoever controls the negotiation controls the outcome

KEYNOTE SPEECH

Visionary strategies and influence: turning conflict into value

 

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11:05:00

When sports bet on esports

No results found.

14:35:00

Employer branding in high reputation-sensitive markets

No results found.

15:35:00

Gaming and Media: the importance of communication on Newspapers, TV, and Radio

Fabio Felici

Direttore, AGIMEG
BIO
BIO

Fabio Felici

16:10:00

Poker and online gaming reorganization: how the market is changing between live connections and possible innovations

Cesare Antonini

Product Manager GiocoNewsPoker.it
BIO
BIO

Cesare Antonini

He has been writing about poker since the market exploded and online gaming was regulated in Italy, with the emergence of the first live tournament circuits. Since the inception of Gioconews.it, of which he is a co-founder, he launched the first online daily dedicated to Texas Hold'em and its variants.

Over the years, Gioconews.it Poker has covered all the major circuits, organizations, and live events worldwide, from Russia to Las Vegas and, of course, in Italy.

He is also an expert in betting and writes about cryptocurrencies and all segments of the legal gaming market.

Graduated in Economics and Commerce and a journalist for 20 of his 44 years, always with a passion for news.

12:00:00

Digital Transformation in Gaming: from Compliance to Growth

Marzia Turrini

President, iGaming & Cybersecurity BMM
BIO
BIO

Marzia Turrini

Succesful Executive President Gaming & Casino Industry; Multi-Language Fluency; Experienced in Leadership, International Strategic Planning, Budget Management, and Board Governance. Now a 360º Executive Veteran of the Gaming Industry, I offer expertise across the whole spectrum of this sector, including compliance, online, land-based games, platform development, and operations. Most recently, deepening my knowledge in Cyber-Security/Defense. Before Gaming, I have been fortunate to build my International Career working in different sectors like retail, Banking, and Telco as an Entrepreneur as well as part of big and medium corporations.

12:55:00

Pause Button. Video games facing maturity: creative crisis or a new evolutionary phase?

Luca Tremolada

journalist, Il Sole 24 Ore
BIO
BIO

Luca Tremolada

The New Agenda Will be Published Soon.

IGE 2025