Soft2Bet has launched Zinx in Romania, a new digital entertainment platform that brings together premier casino entertainment and top-tier sports betting for Romanian players.
Built with localisation at its core, Zinx is designed for players seeking variety, speed and clarity on one platform. The brand reflects Soft2Bet’s approach to local launches, combining strong creative direction, intuitive design, product depth shaped by local preferences and a clear commitment to safe, transparent play. Backed by a deep understanding of the Romanian market, Zinx will be supported by highly targeted marketing campaigns shaped by local player preferences.
Zinx’s visual identity pairs a dark, focused backdrop with Electric Blue and Kinetic Purple gradients, signalling speed, focus and modern digital power. At its centre is an animated dragon mascot that guides users across the site, giving Zinx a distinctive character and helping players connect with the brand.
That same energy runs through the product. On the casino side, Zinx keeps its offering fresh with up-to-date content and a clear player journey. On the sports betting side, Soft2Bet has
drawn on its expertise to shape an offer around Romania’s passion for sport. By bringing both together, Zinx stands out as a complete destination for players who want casino entertainment and sports betting on one platform.
Retention is a core part of the launch, supported by Mega Round, a custom prize wheel feature integrated into Soft2Bet’s Mega gamification engine. Built for seamless usability, the feature lets players earn spins through deposits, with randomised prizes adding a rewarding layer to everyday play.
Yoel Zuckerberg, CPO at Soft2Bet, stated, “With Zinx, we are bringing an incredibly competitive and relevant digital product to Romania, perfectly balancing thrilling, electric gameplay with safe and transparent operations. Our powerful dragon mascot and the innovative Mega Round gamification engine help define the Zinx experience across both casino and sports betting. We are confident Zinx will set a new benchmark for Romanian players seeking a modern, diverse and secure entertainment platform.”
The launch of Zinx is another important step in Soft2Bet’s strategy to build highly localised, feature-rich iGaming brands. By combining targeted local marketing with a clear commitment to responsible play, the company continues to shape digital entertainment. Zinx brings that vision to Romania through a brand defined by energy, choice and long-term engagement.
