Tino (Betsson Group) at the Ige roundtable at Ice 2026: ‘Market in the right direction, adv without possibility’

The intervention of Stefano Tino, Managing Director Italy and Southern Europe of Betsson Group, speaking to Italian Gaming News on the sidelines of the roundtable organized by Italian Gaming Expo and Conference at Ice Barcelona 2026.

BarcelonaSpeaking to Italian Gaming News on the sidelines of the roundtable organized by IGE – Italian Gaming Expo and Conference at Ice Barcelona 2026, Stefano Tino, Managing Director Italy and Southern Europe of Betsson Group.

The discussion focused on the face of Italian Gaming that is undergoing the greatest transformation in recent decades. A radical reform of licenses is opening the doors to global operators, while the government is considering lifting the ban on gambling sponsorship in sports. Together, these changes could revive a sector that has suffered years of restrictions. How will consolidation affect mergers and acquisitions and the acquisition of player databases? What do operators need to know about aligning with AdM procedures?

Tino, in addition to his video statements, also hoped for the production of new technical rules for operation, hopefully after the World Cup. The new tender indeed foresees the introduction of a new technology that could create problems on gaming platforms, and we would like to avoid this happening during the World Cup, which is the busiest period of the year for betting.”

 

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