Extensive Experience in Qualitative & Quantitative Research Projects covering both the Marketing and Corporate dimensions: Consumer Segmentation, Marketing Mix, Concept Test, Brand Development, Branding & Communication Strategy, Product Testing, Stakeholders Identification & Mapping, Pack Test, Launch & Relaunch Study, U&A, CAS, Cluster Analysis. Specialties: - FMCG, Games, Tobacco, Oil & Petroleum, Pharma, Young Targets, Finance/Banking