Moskvin (Endorphina): ‘Italian Market Growing, Aim is to be in Top 5’

The COO of provider Endorphina explains the company’s objectives in Italy and reveals plans for the future.

Italy is now the reference market for Endorphina, the gaming provider already present in major regulated markets, which is strongly focusing on the Peninsula both now and in the near future. As explained by Artyom Moskvin, Chief Operating Officer of the group, interviewed during the Sigma Central Europe fair in Rome.“We are firmly established in many regulated markets. We operate in more than 35 jurisdictions, and Italy is our reference market for 2025. Next year we will focus even more and invest our resources in this market,” explains the manager. “I believe there is great potential for us, and although the Italian market is very conservative, I think it’s a market where brand trust is more important than anything else. We therefore want to demonstrate that we are here and will remain here over time, and we are confident that our product is valid and we know we can do a lot here.”

What are your objectives and expectations?
“For 2026, I’m sure we will be in the ‘top 10’ of the Italian market. Obviously, we want to reach the ‘top 5’ or at least be among the top six, but for now, we’re starting slowly and then we’ll see where we get to.”

What are your distinctive features that set you apart from other competitors?
“Our product consists of a mix of classic games and mechanics that are much loved in Italy. It’s a mix of innovations and new technologies with the classic style that evokes player nostalgia: so I think the product fits very well. We also have many features and tools for a very stable and relevant product, and I believe that even though we’re not originally Italian, our approach to entering the market is to localize the product and have a local team. This is why we invest in people and have an excellent team from marketing to account management, to developers in the company who help us greatly understand the market. This is our approach, and I’m convinced we have all the tools to succeed: but as I said, the market is very conservative and we need time, and I think if we are consistent and persistent with a good product, we will succeed.”