OpticOdds, announces a new integration partnership with Pragmatic Play, to significantly expand U.S. player prop market coverage across major sports for the brand’s Sportsbook vertical.
Through this collaboration, OpticOdds’ ultra-low-latency odds feed will be integrated into Pragmatic Play’s sportsbook platform, enabling its operator partners to offer a broader range of player-focused betting markets with accurate, real-time pricing and enhanced market depth.
This strategic move will allow Pragmatic Play to leverage OpticOdds’ advanced data and pricing infrastructure, delivering a robust player prop offering that includes deep coverage of the NBA, NFL, MLB and more.
“Our mission at OpticOdds is to equip operators with fast, reliable data for every market,” said Ryan Weinstock, Chief Commercial Officer at OpticOdds. “By partnering with Pragmatic Play Sports, we’re enabling a significantly broader selection of U.S. player prop markets, delivered through our comprehensive feeds. The accuracy and depth of our pricing will help Pragmatic Play’s platform serve bettors with engaging player-focused wagers, without sacrificing integrity or precision.”
“This latest partnership with OpticOdds expands the wide range of data feed options available to our operators. It places a particular emphasis on strengthening our U.S. sports coverage through the addition of comprehensive player prop markets,” said Gareth Crook, SVP of Sports at Pragmatic Play. “Working closely with Ryan and the wider OpticOdds team, we look forward to delivering a best-in-class U.S. sports portfolio to our current and future operators.”
OPTIC ODDS- OpticOdds is a sports betting data provider that delivers real-time odds and trading solutions to the global betting industry. Its unified feed aggregates data from over 200 sportsbook operators worldwide, covering all major sports and bet types – from main lines and totals to player props and custom bets. Founded in 2023 by industry veterans, OpticOdds has quickly grown to serve hundreds of clients, ranging from startups to some of the world’s largest sportsbooks. Its product suite includes a low-latency odds API, odds screens for traders, bet builder engines, and automated trading tools, all designed to deliver comprehensive coverage and accurate pricing for operators.
PRAGMATIC PLAY – Pragmatic Play is a leading multi-product provider to the iGaming industry, with a growing reputation in regulated markets for its innovative Sportsbook offering. Designed for seamless integration and maximum flexibility, the Pragmatic Play Sportsbook delivers a comprehensive solution that includes official data, live streaming, event management, trading, risk management, and full technical support. Licensed and regulated by key authorities including the Gambling Commission of Great Britain (GCGB), the Gibraltar Gambling Commissioner (GGC), and the Malta Gaming Authority (MGA), Pragmatic Play also offers a broad portfolio of award-winning slots, live casino, bingo, virtual sports, and more, all accessible through a single API.
