The online casino sector in Italy continues to show signs of strong vitality. Data for September 2025 confirms an upward trend, with
Lottomatica consolidates leadership: over 31% of the market
Leading the market once again is Lottomatica, which strengthens its position as absolute leader. The operator holds a market share of 31.1%, achieving growth of +2.8% compared to September 2024.
This performance confirms Lottomatica not only as a reference point in online casinos, but also as a protagonist in the digitalization of legal gaming in Italy.
Other operators: Sisal, Eurobet and Betsson grow
Trailing behind, but still protagonists of interesting performances, are other historic operators and new rising players.
Sisal takes second position, with a 12.1% share and a +10.9% year-on-year increase.
Eurobet follows with a 7.8% share, up +3.3%.
Betsson Group is also growing, recording a +9.1% increase, confirming a consistent positive trend.
Pokerstars loses ground, NetWin and Sportbet on the rise
However, there are negative notes. Pokerstars’ decline stands out, losing -20.1% of its market share compared to a year ago, sliding from fifth to seventh place among operators.
Conversely, several mid-tier or emerging operators record significant growth:
NetWin grows by +72.7%, one of the best performances in the entire market.
Sportbet boom, up +60.8%
Domus Bet rises by +51.6%, a sign of an effective commercial strategy.
Greentube (+9.6%) and E-Play 24 (+5.9%) also perform well.
Going against the trend, however, is William Hill, which suffers a -13.5% decline in market share.
The overall picture: a competitive and evolving sector
The online casino market confirms itself as highly competitive, with strong concentration in the hands of the top three operators, but also interesting opportunities for emerging brands, capable of growing rapidly thanks to targeted strategies, innovative offers and increasing attention to user experience.
(Image PxHere)
