Strategy, innovation, and vision for the Italian market are the defining traits of Aircash, which, after a strong debut in the market, is now relaunching with a cutting-edge approach.
After establishing itself as a digital payment operator in the Italian market, Aircash is relaunching with an ambitious strategy that combines technology, compliance, and visibility through sports. We spoke with Mark Watts, Director of iGaming, who outlines the company’s goals, its distinctive features, and its vision for the future of the sector in Italy.
Aircash has already established itself in the Italian market with its payment services. But now the company is relaunching and aiming higher with a prominent sponsorship with a Serie A club. How did this agreement come about, and what are your expectations?
“Aircash in Italy seeks to achieve relevance, high visibility, and strong effectiveness through strategic marketing. We apply this approach in other markets where we operate as well. Marketing activities include a mix of different channels, such as billboard campaigns, TV commercials, public transport branding, and targeted investments in influencers and streamers. We are especially proud of our collaboration with Hellas Verona FC, which provides an opportunity to further strengthen the Aircash brand, position the app in the Italian market, and among football fans. We will actively support Hellas Verona and closely follow their progress and results during the 2025/26 season. In addition to Italy, we are conducting marketing campaigns in several markets, for example, partnering with La Liga club Deportivo Alavés in Spain, and are planning significant investments in sports across other markets as well”.
Regarding the product and your services: what are your strengths that set you apart from the competition?
“Aircash from the outset understands the limitations and risks igaming operators face with cash deposits in Italy. Our plan is to verify and digitise transactions keeping it simple, compliant . Offering very low near zero operational and financial impact on licensed ADM gaming operators. The product is very relevant and becomes part of the players daily transactions. Linked with a MasterCard, Apple & Google Pay, market place and money transfer services.
We offer direct cash PVR game account loading and payouts. Our marketplace also offers online non PVR direct verified game account loading and withdrawals”.
The full interview with Mark Watts is published on IGE Magazine September/October. Go to the link.
