The data on online sports betting spending for the last month confirms Lottomatica’s leadership
In November 2025, the online sports betting sector in Italy saw a significant increase in player spending, reaching 178 million euros, up 13.4% compared to the same period in 2024 (156.9 million euros).
The total collection remained stable around 1.2 billion euros, confirming a solid picture of gaming volumes. Lottomatica remains the market leader with a spending share close to 30%, followed by Sisal and other operators showing significant annual growth.
Online betting spending – annual variation by operator
|
Operator |
% Change from November 2024 |
| Sisal | +12.5% |
| Scommettendo / Daznbet | +47.2% |
| Domus Bet | +140% |
| PokerStars | +35.2% |
| Stanleybet | +9.5% |
| Sportbet | +38.8% |
| Betsson Group | +114.8% |
| Netwin | +250% |
Table 1 – Percentage change in online betting spending for major operators (November 2025).
Source: IGE Magazine analysis on operator data
Different situation – except for leadership – in agency betting, with November also showing significant growth compared to the same period last year, with spending reaching 114.3 million euros, compared to 100.7 million euros in the same month last year. The increase is about 13.5%, indicating greater profitability for the sector compared to November 2024.
Table – Agency betting (November)
| Period | Collection (million €) | Spending (million €) |
|---|---|---|
| November 2024 | 475.1 | 100.7 |
| November 2025 | 505.6 | 114.3 |
Collection and spending of agency betting in November. Data processing by IGE Magazine based on operator sources.
The comparison between 2024 and 2025 shows a growth in volumes (+6.4%) and a more sustained spending dynamic (+13.5%), indicative of improved profitability.
Also in this case, Lottomatica remains the market leader, further strengthening its position with a 1.1% annual spending growth. Positive sign also for Eurobet, which records an increase of 1.19%, while Betaland grows by 7.38%. Admiral Bet also increases (3.03%). QuiGioco grows, recording a 170% increase, followed by Betitaly (+13.79%) and Vincitù, which ends November with a 36.67% spending increase compared to the same period last year.
Market shares – Online betting (Spending) – November 2025
| Operator | Market share (%) |
|---|---|
| Lottomatica | 29.60 |
| Sisal | 18.71 |
| Bet365 | 10.15 |
| Snai | 9.93 |
| Eurobet | 8.94 |
| E-Play24 | 7.80 |
| Scommettendo/Daznbet | 1.73 |
| Domus Bet | 1.39 |
| PokerStars | 0.96 |
| Stanleybet | 0.69 |
| Sportbet | 0.68 |
| Betsson Group | 0.58 |
| Netwin | 0.42 |
Percentage distribution of market shares in terms of online betting spending – November 2025.
The values represent each operator’s share of the total spending for the month.
