From January 28 to 30, 2027, at the Istanbul Expo Center, the focus will be on active cities, urban wellness, and global investments.
From January 28 to 30, 2027, Atrax Expo returns to the Istanbul Expo Center in Yeşilköy. The international trade fair is dedicated to the sectors of attractions, parks, sports, pools, urban design and social facilities. Now in its fourteenth edition, the event positions itself as a meeting platform for industry operators, investors and public administrations interested in developing urban projects focused on quality of life.
The 2027 theme, “Urban Wellness Active City,” places the integration of physical activity, public spaces, aquatic solutions, outdoor design and social interaction at the center. The stated goal is to promote models of more active and attractive cities, where sports infrastructure, theme parks, green areas and leisure facilities help generate widespread well-being and new investment opportunities.
The exhibition will cover a total area of 55,000 square meters, divided into five thematic halls encompassing the entire supply chain: from solutions for attractions and recreational activities to sports facilities and green areas, as well as pools, spas and water attractions, and landscape design. The format aims to provide an integrated ecosystem capable of fostering business exchanges, new product showcases and project collaborations.
Organizers expect more than 400 exhibiting companies and over 20,000 professional visitors from various countries. The program will also include expert panels, in-depth sessions and B2B meetings, with particular attention to dialogue between the public and private sectors.
The choice of Istanbul reaffirms the city’s strategic role as a bridge between Europe, the Middle East, North Africa and Central Asia. In this context, Atrax 2027 aims to strengthen its function as an international hub for the industry, offering a vantage point on the trends redefining the relationship between urban planning, leisure and collective well-being.
