Digitain hosts Figo and Del Piero at ICE 2026, featuring football, technology, and unique moments with visitors.
Digitain welcomed football legends Luís Figo and Alessandro Del Piero to its stand at ICE 2026, offering visitors a unique experience focused on sports, technology, and innovation.
As is tradition, the group invited iconic football figures alongside its brand ambassador, Luís Figo. This year, Figo was joined by Alessandro Del Piero. The two champions visited the Digitain group stands and later met with partners, visitors, and industry operators at the company’s main exhibition space.
One of the highlights was the meeting with the media, during which Figo and Del Piero talked about the most significant moments of their careers, the role of technology in modern football, and the importance of events like ICE in fostering innovation and collaboration. Luís Figo also shared his experience as the host of the Digitain podcast, strengthening the brand connection. The meeting concluded with a lottery, awarding six participants with autographed jerseys.
“Our relationship with Luís Figo is based on trust and shared values. His presence at events like ICE is highly appreciated by visitors. This year, having Alessandro Del Piero as well created a special atmosphere, with great enthusiasm among fans and the media. Moments like these go beyond visibility and help create memorable experiences linked to our brand,” states Aregnaz Hakobyan, CMO of the Digitain Group.
Photo credit: Gn Media
