Atrax 2026 brings together over 400 companies from more than 30 countries at the Istanbul Expo Center, featuring parks, playgrounds, and innovative solutions for urban spaces.
Istanbul hosts Atrax 2026, the thirteenth edition of the International Attraction, Park, Sports and Recreation Areas Exhibition, a key event for the attractions, entertainment, and recreational spaces industry. The fair takes place from January 15 to 17 at the Istanbul Expo Center, bringing together over 400 companies from more than 30 countries, with participation from professional operators and buyers from over 100 nations.
The sector, with a global estimated value of $227 billion, finds at Atrax a dedicated platform for theme parks, attraction systems, sports and recreational areas, as well as innovative technologies and solutions for the design and management of urban spaces. The 2026 edition spans five pavilions, offering a comprehensive overview of the main market trends.
The event takes place within the context of a growing industry in Turkey, where the attractions market is estimated at $1.8 billion, with prospects for further expansion in the coming years. This strengthens the country’s role as a hub for international investments and collaborations in the leisure and entertainment sector.
Atrax2026 aims to serve as a space for dialogue between companies, industry associations, and operators, with the goal of fostering business relationships and professional exchanges. At the heart of the fair is also the theme of the relationship between entertainment and cities, with particular attention to the role of parks, playgrounds, and sports facilities in urban planning and local economic development.
With exhibitors and visitors from a wide geographical area, Atraxconfirms Istanbul as the host of an international event dedicated to a constantly evolving sector that intersects tourism, innovation, and urban transformation.
