Legendary coach Diego Simeone joins Soft2Bet’s Betinia and CampoBet brands as an ambassador.
Betinia and CampoBet, the leading sports betting and online casino brands of Soft2Bet, announce that Diego Simeone, legendary coach of Atlético Madrid, has been appointed official ambassador for both brands. The partnership, as stated in a release, combines Simeone’s winning mentality and authenticity with Betinia’s commitment to offering a personalized, player-focused gaming experience.
Simeone has been the coach of Atlético Madrid since December 2011 and is widely recognized as one of the most iconic coaches of the modern era. He has led the club to significant national and European accolades, including two LaLiga titles (2013-14, 2020-21), UEFA Europa League titles (2012, 2018), UEFA Super Cup victories (2012, 2018), a Copa del Rey, and a Spanish Super Cup. Throughout his brilliant playing career, he earned 108 caps with the Argentine national team, contributing to the Copa América victories in 1991 and 1993.
“Simeone is one of the most iconic football coaches of this era, recognized for his great intensity and relentless drive for progress,” states the official representative of the Betinia brand. “This same mentality is at the core of Betinia, and the football coach transforms a player’s journey into a story of growth with progress and rewards, tailored for the target audience.”
As part of the partnership, the brands are launching a proprietary football manager platform that offers players a clear path to becoming full-fledged legends. Reflecting Simeone’s rise through grit, determination, and constant improvement, players earn points to progress from Beginner to Legend, unlocking rewards along the way. With highly localized and personalized content for each market, the brands aim to build long-term connections with players through an experience that feels personal, targeted, and football-focused. Additionally, players will be able to compete in online fantasy football matches. The focus is on personalization: each player manages a unique roster of stars and develops their own winning tactics.
“Collaborating with a football icon like Diego Simeone represents a significant milestone for Soft2Bet and its brands, CampoBet and Betinia,” emphasizes Alex Gitsik, CMO of Soft2Bet. “His leadership and dedication to excellence reflect the values we uphold across all our gaming platforms. Through this unique collaboration, we are excited to bring fans closer to the game they love, combining strategic gameplay with engaging gaming experiences.”
By collaborating with Simeone, Betinia and CampoBet combine his influence with their commitment to offering fans a localized experience, rooted in regional football culture and player habits. During the partnership, Simeone will feature on the brands’ digital platforms, in exclusive campaigns and promotional activities throughout 2026.
