This year’s Iaapa Expo Europe entertainment fair closes in a true triumph, bringing together attraction industry professionals from around the world for several days of training, networking, and discovery of the latest innovations.
This year’s edition attracted 15,877 verified visitors out of a total of 18,168 registrants. The exhibition area welcomed 11,477 qualified buyers representing 9,370 buying companies from 121 countries. Industry professionals explored over 20,700 square meters of exhibition space, with more than 700 exhibitors. Participants represented a wide range of attractions, including amusement and theme parks, water parks, event shopping centers, zoos, aquariums, museums, and resorts.
“Iaapa Expo Europe continues to be a crucial meeting point for our industry, bringing together passionate professionals to share knowledge, explore trends, and build lasting connections,” says Peter van der Schans, Executive Director and Vice President of Iaapa Emea. “We are proud to see the industry gather once again in Barcelona. Spain, and Barcelona in particular, is home to a thriving tourism and leisure industry, with world-class theme parks, cultural landmarks, and innovative entertainment experiences. Bringing thousands of industry professionals here not only strengthens our global network but also highlights the region’s important role in shaping the future of attractions,” he adds.
In addition to the expo, Iaapa Expo Europe hosted over 60 educational sessions led by industry leaders, offering insights on topics such as sustainability, guest experience, safety,
technology, and emerging trends. The 2026 edition of the expo will be held from September 21-25 in London, United Kingdom, continuing the tradition of bringing together the international attractions industry.
IAAPA Expo Europe 2025 Highlights
This year’s program offered a dynamic schedule designed to inspire, educate, and connect industry professionals. Highlights include the first cruise-themed EDUTour aboard MSC World Europa, the new Women in the Industry Lunch and Job Fair, executive insights at the Leadership Breakfast, industry-focused programming on topics like safety and sustainability, and informal receptions to foster meaningful connections.
Commitment to Sustainability and Social Impact
For the third consecutive year, Iaapa hosted a fundraising initiative supporting the Iaapa Foundation. Participants could purchase a traditional Spanish chocolate bar produced by Xócala, a social economy company that promotes inclusion and employment of individuals with intellectual disabilities.
