On the occasion of its 20th anniversary, Play’n GO extends its brand into the fashion world with the launch of its first premium collection, now available on playngoshop.com.
Play’n GO, the world’s leading casino entertainment provider, announces that the next extension of its globally recognized brand, Play’n GO Shop, is now available.
The new fashion brand, Play’n GO Shop, is launched with a curated and personalized capsule collection called “Gear Up and GO,” featuring classic characters and game titles from Play’n GO’s industry-leading intellectual property portfolio. Play’n GO fans can expect regular releases of wearable and collectible items in conjunction with seasonal changes, major game launches, retrospective items, musical collaborations, and more.
Ebba Arnred, chief marketing officer of Play’n GO, states: “Play’n GO is an entertainment brand that lives at the intersection of gaming, music, and fashion. The launch of Play’n GO Shop is the perfect complement to our other brand assets. The connection between music and fashion is well known: both are powerful expressions of identity and creativity and have long been a driver of cultural relevance.
With Play’n GO Shop now joining our rapidly growing Play’n GO Music brand, our characters and games will now have more space to reach a new audience. We couldn’t be more excited about Play’n GO Shop, and we have big plans for the future: the sky is truly the limit. And to all those Play’n GO fans who write to us every day asking where they can buy a Garga… stay tuned!”
The previous brand extension of Play’n GO, Play’n GO Music, was launched at the end of 2023. Collaborations with artists for in-game and custom music, along with pilot playlists with the MoneyGram Haas F1 Team, have garnered hundreds of thousands of views and streams on YouTube and Spotify to date.
Major projects like recording in-game music for Play’n GO’s title, Hugo Legacy, live with the Czech National Symphony Orchestra, which has received significant industry awards and recognition.
