{"id":6125,"date":"2025-10-08T16:25:06","date_gmt":"2025-10-08T14:25:06","guid":{"rendered":"https:\/\/italiangamingexpo.com\/?p=6125"},"modified":"2025-10-08T16:25:06","modified_gmt":"2025-10-08T14:25:06","slug":"eastern-europe-central-asia-in-focus-as-sbc-summit-tbilisi-2025-opens-next-week","status":"publish","type":"post","link":"https:\/\/italiangamingexpo.com\/en\/2025\/10\/08\/eastern-europe-central-asia-in-focus-as-sbc-summit-tbilisi-2025-opens-next-week\/","title":{"rendered":"Eastern Europe &#038; Central Asia in Focus as SBC Summit Tbilisi 2025 Opens Next Week"},"content":{"rendered":"<p><em>SBC Summit Tbilisi 2025 is gearing up for its most impactful edition yet, on\u00a015\u201316 October.<\/em><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>With just one week to go,\u00a0<a href=\"https:\/\/cz6v-04.na1.hubspotlinks.com\/Ctc\/RG+113\/cz6V-04\/MW12_rDNKvmN4JDlKskCJ5kV1-ywc5Dp9xlN1sYgXW5nXHCW50kH_H6lZ3kDW5XzcyP8n4pt-W3yP8QL5Wf93SW8sjYMP8W4n74W86qrQS5pPxj8W3XB9Cb5JnjkGW1KMdlG6Y4fDMW7r-k-R78-tySW5JRqjs7qW6YdW1QVngW7BXgQNW2fmHlY995Tk3W61T6b67RV6smW4Tgk0Z742bZVN72MnxTpz0xDN5BGnqhXZ4nFW4dDCZn4Ygfn2W7mzN584483HNW9h72r7326l3-VCYX9D2XcDHjW5jBFx334hlsFW6hnm1z1bSFSqW4dBNq13kv2ZqW32BfP93mkfGvW6Lsf0M7lvnc4W1C-jsm4KjQ04W6L4DHx2J2ChzW8HQn5b7YgzdrW6FS7mM675c7LW3_Z7fh93_vf6W1tBL4438wH6MW34_0F14rJvJ0W3N5r2R1hY2BdW8H3yDh23jWhDf65D8K-04\" target=\"_blank\" rel=\"noopener\" data-hs-link-id=\"0\" data-hs-link-id-v2=\"I0hbBh9K\"><strong>SBC Summit Tbilisi 2025<\/strong><\/a>\u00a0is gearing up for its most impactful edition yet, set to welcome\u00a0<strong>2,000 senior executives<\/strong>\u00a0to the Sheraton Grand Tbilisi Metechi Palace on\u00a0<strong>15\u201316 October<\/strong>.<\/p>\n<p>Co-hosted with\u00a0<strong>Smh global<\/strong>, the summit will unite operators, affiliates, suppliers, and regulators for two days of strategic insights, networking, and regional expertise, making it the go-to event for businesses targeting\u00a0<strong>Eastern Europe and Central Asia<\/strong>.<\/p>\n<p>World Cup winner and AC Milan legend\u00a0<strong>Alessandro Nesta<\/strong>\u00a0will make two special appearances at the summit.<\/p>\n<ul>\n<li aria-level=\"1\">On\u00a0<strong>15 October<\/strong>, Nesta will deliver a\u00a0<strong>keynote address<\/strong>\u00a0on leadership, resilience, and the lessons today\u2019s gaming executives can draw from elite sports.<\/li>\n<li aria-level=\"1\">On\u00a0<strong>16 October<\/strong>, he will join the panel\u00a0<em>\u201cThe Influence of Sports Icons in Gaming &amp; Entertainment\u201d<\/em>, alongside\u00a0<strong>Dr Matthias Kirschenhofer\u00a0<\/strong>(Former Co-CEO,\u00a0<strong>Sport1 Medien GmbH<\/strong>),\u00a0<strong>Zurab Magalashvili\u00a0<\/strong>(Marketing Director,\u00a0<strong>Adjarabet.com\u00a0<\/strong>\u2013\u00a0<strong>Flutter Entertainment plc<\/strong>),\u00a0<strong>Simon Westbury\u00a0<\/strong>(Strategic Advisor,\u00a0<strong>1xBet<\/strong>), and\u00a0<strong>Lasha Machavariani\u00a0<\/strong>(Founder,\u00a0<strong>SMH Global<\/strong>), to discuss how athletes can help brands drive credibility, fan engagement, and responsible play.<\/li>\n<\/ul>\n<p>The\u00a0<a href=\"https:\/\/cz6v-04.na1.hubspotlinks.com\/Ctc\/RG+113\/cz6V-04\/MW12_rDNKvmN4JDlKskCJ5kV1-ywc5Dp9xlN1sYgYb5nXHCW5BWr2F6lZ3prV7b0TD1j_L8rW2tJCCt3R2TH9W55Fpq67KwTQfW2RWqyx7PVW7NW7hHJSl5C_YVCW47kmmv5xjX1qW3YnLbp3-g3hXW5J0Xln1XLTl9W8gQncF4pWv9jW8BC2N02cvRnqW5x1YTx8CGyCTW44tVhm4l8gGvN9c2Rd3nt6FqW3Qn6r92rp-tkW5YxDVX6N4mCVW4RJPRB2bkbdyW4dg9jz1H2y1_VrJMct2pdjKhW8C5zL089qlL8W4Rd1VN3LMMzQW4-7S683LFsbhW7dTM7j7-W3j1W8vJVrm4QvFZTW8rNYgh18sZ_-V5QJVY3KW015W7rbql42J_7G8W4wZ4Sk2NY_XmW3gh7m74T86CxW73wnsl7THbWzW3PYvp51RHPmCW5GjY2T4smPpSW29DgTs2CFZG9W3VyLLl5XmPJGW1D5HW77H7tG8f41npRn04\" target=\"_blank\" rel=\"noopener\" data-hs-link-id=\"0\" data-hs-link-id-v2=\"PTjM3NNJ\"><strong>two-day agenda<\/strong><\/a>\u00a0will feature more than\u00a0<a href=\"https:\/\/cz6v-04.na1.hubspotlinks.com\/Ctc\/RG+113\/cz6V-04\/MW12_rDNKvmN4JDlKskCJ5kV1-ywc5Dp9xlN1sYgYb5nXHCW5BWr2F6lZ3ppN60w1cpyLy6yV68c_n4P005-W7LC_lL500kFCVCtlY13D51HYW5Ktl-n3MH5Z9W2YfDjY3k6_HJN1jJBqxqJ1s0W63Z9Nv8-fZMMW8yCBfB6S7Vh8W7TPXlX3SJMsjW6LRK0j3lcmZxM_ZdHGDg_VZW1_VWjt8y161qW21C2cX7z8pG4W1jZydb2W2C3jW2Lmt9793yXL2W4KskRY4wJ76-W6xkTsS6mG87lW7Qy4MN47MpqvW2RH71y2GPbjqV-1ckZ1w0gyhN30JjypNyg__W1V5Gll6LtcfvW5s38lj1dZCTLW4RnGMf3pYhtNW70DwKr8c_j8bN60ykWWHfFG1W1qMNmd2_D8KLW99l6Vv95QF1kW3Dt3Cl1q8nVQW8DW6xf6T9-KmN5vn9jN6GCfjW7bKF9V7sDBRJW4QbhGG34X1R9f97h4sM04\" target=\"_blank\" rel=\"noopener\" data-hs-link-id=\"0\" data-hs-link-id-v2=\"Qr2xwM1+\"><strong>60 expert speakers<\/strong><\/a>, tackling everything from localised marketing strategies and multi-jurisdictional compliance to AI-driven personalisation, gamification, and esports.<\/p>\n<p>Day One will spotlight\u00a0<strong>compliance, regulation, and innovation<\/strong>, with panels on navigating diverse legal frameworks, adopting AI responsibly, and unlocking growth across the Caucasus and beyond.\u00a0<strong>Day Two<\/strong>\u00a0will shift focus to\u00a0<strong>sports, talent, and engagement<\/strong>, covering ambassador partnerships, betting sponsorships, broadcasting, esports, and new betting formats.<\/p>\n<p>Among the speakers featured at the event will be\u00a0<strong>Dainis Niedra<\/strong>\u00a0(COO,\u00a0<strong>Entain<\/strong>),\u00a0<strong>Giorgi Gvenetadze<\/strong>\u00a0(CCO,\u00a0<strong>Flutter CEE<\/strong>),\u00a0<strong>Giorgi Nadaraia<\/strong>\u00a0(CMO,\u00a0<strong>betlive.com<\/strong>),\u00a0<strong>Tom Waterhouse<\/strong>\u00a0(Chief Investment Officer,\u00a0<strong>Waterhouse VC<\/strong>),\u00a0<strong>Nick Laconico<\/strong>\u00a0(CEO,\u00a0<strong>Megabet Plus<\/strong>),\u00a0<strong>David Japaridze<\/strong>\u00a0(CCO,\u00a0<strong>Setanta Sports<\/strong>),\u00a0<strong>Elie Honain<\/strong>\u00a0(Co-Founder &amp; CEO,\u00a0<strong>NES<\/strong>), and\u00a0<strong>Vakhtang Mdivani<\/strong>\u00a0(Co-Founder &amp; CPO,\u00a0<strong>Promofy.ai<\/strong>).<\/p>\n<p>The summit will feature a strong regulatory presence, with representatives from\u00a0<strong>Malta<\/strong>,\u00a0<strong>Georgia<\/strong>,\u00a0<strong>Estonia<\/strong>,\u00a0<strong>Bulgaria<\/strong>, and\u00a0<strong>Lithuania<\/strong>, alongside\u00a0<strong>Rombet<\/strong>, Romania\u2019s leading industry association promoting responsible and well-regulated gaming in the country.<\/p>\n<p>SBC Founder &amp; CEO\u00a0<strong>Rasmus Sojmark<\/strong>\u00a0commented:\u00a0\u201cWe built SBC Summit Tbilisi to give the industry a true gateway into Eastern Europe and Central Asia. These are high-potential markets where success comes from local knowledge, strong networks, and innovative thinking, and that\u2019s exactly what this summit delivers.\u201d<\/p>\n<p>\u201cSBC Summit Tbilisi has become the must-attend platform for anyone serious about Eastern Europe and Central Asia. Georgia offers not only a strategic location at the crossroads of Eurasia but also a spirit of openness and hospitality that makes this event truly unique,\u201d\u00a0said\u00a0<strong>Lasha<\/strong>\u00a0<strong>Machavariani<\/strong>, Founder of\u00a0<strong>SMH<\/strong>\u00a0<strong>Global<\/strong>.\u00a0\u201cThis year, delegates can expect deeper insights, stronger networking, and a real sense of how the region is shaping the future of iGaming.\u201d<\/p>\n<p>Beyond the conference sessions, the event will attract\u00a0<strong>700 operators<\/strong>\u00a0and\u00a0<strong>200 affiliates<\/strong>, while the exhibition floor will showcase leading regional brands. Delegates will also benefit from multiple evening networking events, offering plenty of opportunities to connect with other event attendees.<\/p>\n<ul>\n<li aria-level=\"1\"><strong>SBC Summit Tbilisi Opening Party<\/strong>\u00a0at\u00a0<em>Stamba Hotel<\/em>\u00a0on\u00a0<strong>October 15<\/strong>\u00a0\u2013 open to all attendees.<\/li>\n<li aria-level=\"1\"><strong>Poker Tournament (sponsored by Betlive &amp; Evenbet)<\/strong>\u00a0at\u00a0<em>ATI Rooftop Restaurant, Sheraton Grand Tbilisi<\/em>\u00a0on\u00a0<strong>October 16<\/strong>\u00a0\u2013 open to all attendees but requires attendees to\u00a0<a href=\"https:\/\/cz6v-04.na1.hubspotlinks.com\/Ctc\/RG+113\/cz6V-04\/MW12_rDNKvmN4JDlKskCJ5kV1-ywc5Dp9xlN1sYgXW5nXHCW50kH_H6lZ3krW1_KvvH2bphqzW5LXDQl3D93gjW5BTdVx3Vkck9VtYWFn37_3RvVFYh-r20pTSNW8HfzMP5xGbSCV9P6Lv3ZY566W5mq5K629gzj1N8xW9WJTX3SXW4pnSV33TckXcW2nrPGR6_RNYkW4Ps6T313JJ1JV16rwD4fv-3fW4XqZ0Q8FBhJcMyY2LZ6VXRjW7mW9MH68zwWtW6-lpgj5HjTVlW3668Fk46GjswW3k_4Ws65ngNbN4sg1k7_TncbN7q24pBHmKzvW4RKnJV3Q-YB9Vlt7Nn5jJjH7W7YmLbH8PtwdgW4vVBk94LjL3HW40P2Qx5Q9sv1W48STMH1MQHP7W3WR2yP3kwyz6W7X4RgQ6FF8mHW447n1c4-0mTzVQ3bKK7z6RBlW7_jHJc8sg1SRf50m_Ys04\" target=\"_blank\" rel=\"noopener\" data-hs-link-id=\"0\" data-hs-link-id-v2=\"WJECvy8j\">RSVP<\/a>\u00a0as there is limited availability.<\/li>\n<li aria-level=\"1\"><strong>C-Level &amp; Operator VIP Dinner &amp; Party<\/strong>\u00a0at\u00a0<em>Republic Restaurant<\/em>\u00a0on\u00a0<strong>October 16<\/strong>\u00a0\u2013\u00a0<em>invite only<\/em>.<\/li>\n<li aria-level=\"1\"><strong>SBC Summit Tbilisi\u00a0Closing Party<\/strong>\u00a0at\u00a0<em>Republic Event Hall (2nd Floor)<\/em>\u00a0on\u00a0<strong>October 16<\/strong>\u00a0\u2013 open to all attendees.<\/li>\n<\/ul>\n<h4><strong>Tickets<\/strong><\/h4>\n<ul>\n<li aria-level=\"1\"><strong>Full Event Pass\u00a0<\/strong>($200): Exhibition floor, all conference sessions, daily catering, and both evening networking parties.<\/li>\n<li aria-level=\"1\"><strong>Group Tickets<\/strong>: Buy three or more and save $50 per pass.<\/li>\n<li aria-level=\"1\"><strong>Complimentary\u00a0<\/strong><a href=\"https:\/\/cz6v-04.na1.hubspotlinks.com\/Ctc\/RG+113\/cz6V-04\/MW12_rDNKvmN4JDlKskCJ5kV1-ywc5Dp9xlN1sYgYb5nXHCW5BWr2F6lZ3mlV8mWtJ90v3v1W7ygw9w8dZkGcN56n_0kcTqGCW74bfM71wWQPrVfDy_Q3NnbKFVKTSsq6jMCtRW2w0sqv3wWqQGN6Tl8l-SpHFlV-1Gz78zFznhN4g_qGTVFg_lN49VPM2TGdCXW1hQG827MSQ4SW7LGsKK1MS8dxW5VfGKp4sT9GqW5WJRMW3db5TGW236npg47CQbFW94CpS-5tFmDfW8KGCx88zw0pVW3SCRfw48jCywW1KbvZn1q-cWpW7G5zFg4y9FDQW2zK5TZ7Pz-j3W3xV3R952r_4DVtCD-h3_t00gW3mrgVK7l4MBgN2MBjhvwqcBcW4QbQrZ44BbV6N21dFQ88ykskW7sj8Pn1flHPGW361_-16nbJcWW4M19Dp597mYSW6W3GMw1bCB20N8fZL_zvl43cW6fQlCN1791Ghf6_Vm2W04\" target=\"_blank\" rel=\"noopener\" data-hs-link-id=\"0\" data-hs-link-id-v2=\"EKA9VuE8\"><strong>Operator<\/strong><\/a><strong>\u00a0&amp;\u00a0<\/strong><a href=\"https:\/\/cz6v-04.na1.hubspotlinks.com\/Ctc\/RG+113\/cz6V-04\/MW12_rDNKvmN4JDlKskCJ5kV1-ywc5Dp9xlN1sYgYb5nXHCW5BWr2F6lZ3nHW9f9fgG5ykfGbN4MFMhFLktVlW4VgCbK8vDC2bW1Nl7w89gfB6qVRHZRr6LgxhwW1h_r2W6fNHvJW92VZTh7KlVqxW8PCJ7S2znL5_W3t0s7L2_84nKN4kjM5qhkgxgW4kM6XB3Dlmz2W7szP7q85fGqlW5LtNjR3DDwPPW8CF2hk3pggLsW3Qf-Tg1LkmS4W4hb7Gd7NG949W4Xb9Cr6rCHmhW6111xS8bvnfxW5FJRYY91dXf5W2DrTy54DY5kJW5sCMnH8wT_PLW5pRQ1t6RnhlyW58ttqY1T0_GdW4KWNsL7dRdGXVyKq6-4JLmC6W1G4Dq81gjrgfW5mf7sL1L-Z-mN3tcGjJzg9FDW9k20t14f_7LBW6Lzsd93YJpTMW2pN9Fl5S39P-W7D9KYC19cBzqVp3Xb05dZ2C8VhWW9757ZCQGf7hv_FC04\" target=\"_blank\" rel=\"noopener\" data-hs-link-id=\"0\" data-hs-link-id-v2=\"yW7fxfL0\"><strong>Affiliate<\/strong><\/a><strong>\u00a0Passes<\/strong>.<\/li>\n<\/ul>\n<p>\ud83d\udc49\u00a0<a href=\"https:\/\/cz6v-04.na1.hubspotlinks.com\/Ctc\/RG+113\/cz6V-04\/MW12_rDNKvmN4JDlKskCJ5kV1-ywc5Dp9xlN1sYgYb5nXHCW5BWr2F6lZ3mZW1NvcyG2sltFVW7dq6bH7mH7vnN6d3mSJx6nhKW5LMk8R1jDRJnN6D-fQPhGvzMW4pdf4N6Xw0FvW7fcckC1Lk2R3W46y9ff7R6b53W62qGqC3HXtXvW2wZw2l3LYb5sW1G6N9G1tCV06VlKg5g7lwB2lV6LWCJ28RpbyW3b1SZk1q-7bfVXyC3T77KftZW5lw3cz5SSrn7W2hcWg38v3XXMW3bbcsL8ddKR8W6-CrNt7ZTD5dW6BMRRh2mnHDGW5ZyvNr3ZDJntW826mx369s7ZwW2Ff8tg34dnMdW1wdM-W48TP5jW147KRC7TLlCgW5DCHjn6K3tB5N74rfdyDjQ7dW6kR7FZ5rXxkFW5dzYS24HqXb8MLNX5yRxQ1xW4lTrxS1jsV5rW6PMH3_1TyCWsW3f4fyH3FVV9FW5mZZ754Js-8yf4lSbQT04\" target=\"_blank\" rel=\"noopener\" data-hs-link-id=\"0\" data-hs-link-id-v2=\"HnhM0dAU\"><strong>Get your ticket now<\/strong><\/a><strong>.<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SBC Summit Tbilisi 2025 is gearing up for its most impactful edition yet, on\u00a015\u201316 October.<\/p>\n","protected":false},"author":6,"featured_media":6131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103],"tags":[195,182],"class_list":["post-6125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-affiliations","tag-event","tag-sbc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Eastern Europe &amp; Central Asia in Focus as SBC Summit Tbilisi 2025 Opens Next Week - Italian Gaming Expo &amp; Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/italiangamingexpo.com\/en\/2025\/10\/08\/eastern-europe-central-asia-in-focus-as-sbc-summit-tbilisi-2025-opens-next-week\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eastern Europe &amp; Central Asia in Focus as SBC Summit Tbilisi 2025 Opens Next Week - Italian Gaming Expo &amp; Conference\" \/>\n<meta property=\"og:description\" content=\"SBC Summit Tbilisi 2025 is gearing up for its most impactful edition yet, on\u00a015\u201316 October.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/italiangamingexpo.com\/en\/2025\/10\/08\/eastern-europe-central-asia-in-focus-as-sbc-summit-tbilisi-2025-opens-next-week\/\" \/>\n<meta property=\"og:site_name\" content=\"Italian Gaming Expo &amp; 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