{"id":5972,"date":"2025-10-06T15:17:02","date_gmt":"2025-10-06T13:17:02","guid":{"rendered":"https:\/\/italiangamingexpo.com\/?p=5972"},"modified":"2025-10-06T15:19:21","modified_gmt":"2025-10-06T13:19:21","slug":"kantar-finds-security-driving-tech-partnerships-softswiss-leading-loyalty","status":"publish","type":"post","link":"https:\/\/italiangamingexpo.com\/en\/2025\/10\/06\/kantar-finds-security-driving-tech-partnerships-softswiss-leading-loyalty\/","title":{"rendered":"Kantar finds security driving tech partnerships, SOFTSWISS leading loyalty"},"content":{"rendered":"<p><em>According to the study conducted by Kantar, SOFTSWISS achieved the highest Net Promoter Score in the evaluated set. <\/em><\/p>\n<p><!--more--><\/p>\n<p><strong>SOFTSWISS<\/strong>, a global technology provider with over 15 years of expertise, shares first takeaways from a Kantar-led qualitative study conducted at <strong>iGB L!VE London<\/strong>, showing that security, reliability, and growth potential are the most influential criteria when selecting technology partners. The findings also place <strong>SOFTSWISS first by Net Promoter Score (NPS) \u2013 the benchmark for client loyalty and advocacy<\/strong>.<\/p>\n<p>Designed as an event-based, face-to-face qualitative survey, the Kantar study explored how companies and technology providers make procurement and partnership decisions. Across the total sample, respondents most frequently ranked <strong>safety and security<\/strong> of operations as the number-one driver, followed by a reliable partner with a strong market reputation and the ability to open up new growth opportunities. Close behind were stable, low-downtime infrastructure and a high level of client service &#8211; signalling that risk mitigation and dependable delivery are the baseline for partnership decisions, with growth enablement expected rather than optional.<\/p>\n<p>The study revealed a clear divide in priorities between final decision-makers and decision influencers. Influencers place comparatively more weight on the \u201ceveryday assurances\u201d of a technology platform, like:<\/p>\n<p>1.Security<br \/>\n2.Client service<br \/>\n3.Optimised service infrastructure<\/p>\n<p><strong>Final decision-makers look further out, prioritising:<\/strong><\/p>\n<p>1.Stable infrastructure with minimal downtime<br \/>\n2.Clear business-growth levers<br \/>\n3.A reliable partner with a strong market reputation.<\/p>\n<p>For vendors, the takeaway is to address both sides: demonstrate service excellence to operational stakeholders and prove resilience, scalability, and go-live readiness to executive sponsors.<\/p>\n<p><strong>Olga Resiga<\/strong>, chief business development Officer at SOFTSWISS, said: \u00abSecurity and reliability are now the non-negotiables of technology procurement. What Kantar\u2019s work highlights is the two-lens buying logic: operational teams evaluate partners on day-to-day assurance &#8211; robust security, responsive support, and efficient infrastructure &#8211; while final decision-makers judge long-term resilience, launch readiness, and the capacity to unlock new opportunities. Our roadmap is built for both: verifiable security and service benchmarks today, coupled with proven high-load performance and compliance for tomorrow\u2019s growth\u00bb.<\/p>\n<p>Net Promoter Score, calculated as the share of promoters minus detractors, is a widely recognised indicator of client loyalty. According to the study conducted by Kantar, SOFTSWISS achieved the highest <strong>NPS<\/strong> in the evaluated set. In open responses, clients most often described SOFTSWISS as a \u2018reputable company\u2019 and \u2018most reliable\u2019, with \u2018reliability\u2019 repeatedly cited as the key reason for high ratings. Beyond NPS, SOFTSWISS was most frequently associated with a broad range of strengths: security, a trusted partner with strong market standing, stable and low-downtime infrastructure, and a consistently high level of client service.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the study conducted by Kantar, SOFTSWISS achieved the highest Net Promoter Score in the evaluated set.<\/p>\n","protected":false},"author":7,"featured_media":5979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,107],"tags":[226],"class_list":["post-5972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming-online-en","category-last-news","tag-softswiss"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kantar finds security driving tech partnerships, SOFTSWISS leading loyalty - Italian Gaming Expo &amp; 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