{"id":3178,"date":"2025-09-24T16:23:08","date_gmt":"2025-09-24T14:23:08","guid":{"rendered":"https:\/\/italiangamingexpo.com\/?p=3178"},"modified":"2025-09-24T16:23:31","modified_gmt":"2025-09-24T14:23:31","slug":"soft2bet-recognised-as-innovator-in-igaming-entertainment-by-sbc-awards-2025","status":"publish","type":"post","link":"https:\/\/italiangamingexpo.com\/en\/2025\/09\/24\/soft2bet-recognised-as-innovator-in-igaming-entertainment-by-sbc-awards-2025\/","title":{"rendered":"Soft2Bet recognised as Innovator in iGaming Entertainment by Sbc Awards 2025"},"content":{"rendered":"<p><em>Soft2Bet is continuously reshaping the industry through its cutting-edge technologies, bridging the gap between casino and casual gaming.<\/em><\/p>\n<p><!--more--><\/p>\n<p><strong>Soft2Bet<\/strong> has won the \u201cInnovation in Casino Entertainment\u201d award at the <strong>Sbc Awards 2025<\/strong> for its Mega (Motivational Engineering Gaming Application) solution, recognising the product\u2019s impact on player experience.<\/p>\n<p>In 2024, Soft2Bet was recognised for <strong>innovation across its platform<\/strong>, including its casino and sportsbook products. This year, Soft2Bet has demonstrated that gamification is entertainment, offering players meaningful progression, real choice and localised experiences. In challenging European markets, Soft2Bet\u2019s brands act as a proof of concept with their successes, demonstrating higher retention, stronger engagement, and sustainable performance, achieved responsibly and without having to rely on excessive bonus offers.<\/p>\n<p>Gamification in<strong> igaming<\/strong> has evolved from a simple marketing add-on to a core design philosophy that shapes the entire player journey. The Innovation in Casino Entertainment Award recognises this industry-wide shift and sets a clearer standard for the sector. Soft2Bet\u2019s <strong>Mega gamification engine<\/strong> transforms this concept into a unified engagement layer across the casino, fully configurable by market and grounded in missions, seasonal events, and transparent rewards. The result is not only better entertainment and stronger loyalty among players, but also a sustainable model that aligns with local licensing requirements and supports long-term growth.<\/p>\n<p><strong>Rasmus Sojmark<\/strong>, ceo and founder of Sbc, commented: \u201cSoft2Bet is a shining example of innovation in action, so massive congratulations on winning the Innovation in Casino Entertainment award. Their Mega product is a true benchmark for innovation, and their role in leading the Gamification Academy, which we introduced this year at Sbc Summit, shows that they are not only innovators but also knowledge leaders who willingly share their expertise with the entire industry. Their work continues to raise the standard for what entertainment can and should be, so big kudos to the team\u201d.<\/p>\n<p><strong>Oksana Tsyhankova<\/strong>, cco at Soft2Bet, said: \u201cSoft2Bet team accepts the challenge of delivering the best customer experience and bringing new entertainment to the igaming industry. We are proving it by aligning leaders and talent across product, compliance and B2B, and by applying strong design, localisation and brand-building expertise\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Soft2Bet is continuously reshaping the industry through its cutting-edge technologies, bridging the gap between casino and casual gaming.<\/p>\n","protected":false},"author":7,"featured_media":3175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101],"tags":[],"class_list":["post-3178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming-online-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Soft2Bet recognised as Innovator in iGaming Entertainment by Sbc Awards 2025 - Italian Gaming Expo &amp; 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