{"id":31004,"date":"2026-08-03T15:37:39","date_gmt":"2026-08-03T13:37:39","guid":{"rendered":"https:\/\/italiangamingexpo.com\/?p=31004"},"modified":"2026-08-03T15:38:02","modified_gmt":"2026-08-03T13:38:02","slug":"hipther-enters-entertainment-media-with-the-relaunch-of-picante-today","status":"publish","type":"post","link":"https:\/\/italiangamingexpo.com\/en\/2026\/08\/03\/hipther-enters-entertainment-media-with-the-relaunch-of-picante-today\/","title":{"rendered":"Hipther enters entertainment media with the relaunch of Picante.today"},"content":{"rendered":"

Movies, celebrity news, music, sports and viral moments take centre stage as Picante begins a bold new chapter and Hipther Media expands its reach.<\/em>
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Hipther announces the relaunch of <\/span>Picante.today<\/b>, its daily entertainment destination for the stories commanding attention across screens, stages, stadiums and social feeds.<\/span><\/p>\n

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From breaking movie and television news to celebrity developments, music moments, sports headlines and the viral stories reshaping the online conversation, Picante.today is built for readers who want to know what everyone is talking about – and what is coming next.<\/span><\/p>\n

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The relaunch marks Hipther’s strategic entrance into entertainment media and a decisive expansion of Hipther Media, the media and publishing arm of the wider Hipther platform<\/b>. As Hipther’s specialist network has grown across iGaming, Fintech, Artificial Intelligence, Blockchain, Cybersecurity, Esports and the broader technology economy, Picante.today now takes on a distinct new role: bringing the same speed, digital-first thinking and appetite for what is next to entertainment and popular culture.<\/span><\/p>\n

From Tech Pioneer to Entertainment Destination<\/b><\/h2>\n

Picante.today was launched in 2018 as the first website created by Hipther to extend its publishing reach into new industries. Its original editorial scope followed news and developments across some of the most dynamic technology and innovation sectors of the time.<\/span><\/p>\n

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In the years since, Hipther Events has accelerated its growth across Europe and broadened its scope beyond Gaming to connect Fintech, Artificial Intelligence, Blockchain, Cybersecurity and other regulated digital industries. Hipther Media has evolved alongside it, developing dedicated platforms that provide specialist coverage and targeted visibility across the industries the wider Hipther ecosystem serves.<\/span><\/p>\n

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That evolution creates a sharper purpose for Picante. With specialist business and technology coverage firmly established across the Hipther network, Picante can turn fully towards a high-energy editorial identity of its own – and open the Hipther platform to an entirely new audience.<\/span><\/p>\n

Hot by Name. Current by Nature.<\/b><\/h2>\n

Picante returns bolder, faster and truer than ever to the promise built into its name: hot, current and impossible to ignore. Its editorial mix spans the stories that shape everyday conversation and move at the speed of culture:<\/span><\/p>\n

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