{"id":30693,"date":"2026-07-29T18:30:56","date_gmt":"2026-07-29T16:30:56","guid":{"rendered":"https:\/\/italiangamingexpo.com\/2026\/07\/29\/agcom-approvate-le-linee-guida-sulle-comunicazioni-sul-gioco-responsabile\/"},"modified":"2026-07-29T19:55:59","modified_gmt":"2026-07-29T17:55:59","slug":"agcom-approvate-le-linee-guida-sulle-comunicazioni-sul-gioco-responsabile","status":"publish","type":"post","link":"https:\/\/italiangamingexpo.com\/en\/2026\/07\/29\/agcom-approvate-le-linee-guida-sulle-comunicazioni-sul-gioco-responsabile\/","title":{"rendered":"Agcom approves Guidelines on responsible gaming communications"},"content":{"rendered":"<p><em>Agcom&#8217;s board of directors approves the guidelines on communications regarding responsible gaming, operational content coming soon.<\/em><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>In today&#8217;s session, Wednesday, July 29, <strong>Agcom<\/strong>&#8216;s board of directors, following a <a href=\"https:\/\/italiangamingexpo.com\/2026\/05\/27\/pubblicita-gioco-responsabile-al-via-le-audizioni-di-agcom\/\" target=\"_blank\" rel=\"noopener\">lengthy consultation process<\/a> (including written contributions and hearings), approved the <strong>Guidelines on responsible gaming communications<\/strong>.<\/p>\n<p>The Communications Regulatory Authority will soon release, at the latest within the next few days, the operational procedures that concessionaires must use in their communications on the matter, for example regarding <strong>testimonials, logos and brands<\/strong>.<\/p>\n<p>As is known, authorized operators \u2013 as indicated in the text of Legislative Decree No. 41 of 2024 on the reorganization of online gaming \u2013 are required to allocate, on an annual basis, an amount equal to 0.2% of their net revenues to responsible gaming campaigns, up to a maximum of 1 million euros, and the need was therefore felt to provide them with concrete guidance on how to conduct them.<\/p>\n<p>&nbsp;<\/p>\n<p><em>(Photo: @Gn Media)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Agcom&#8217;s board of directors approves the guidelines on communications regarding responsible gaming, operational content coming soon.<\/p>\n","protected":false},"author":3,"featured_media":2044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,102,107],"tags":[185],"class_list":["post-30693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming-online-en","category-gaming-retail-en","category-last-news","tag-agcom-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agcom approves Guidelines on responsible gaming communications - Italian Gaming Expo &amp; Conference<\/title>\n<meta name=\"robots\" content=\"index, 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