{"id":28588,"date":"2026-07-02T17:08:10","date_gmt":"2026-07-02T15:08:10","guid":{"rendered":"https:\/\/italiangamingexpo.com\/?p=28588"},"modified":"2026-07-02T17:08:41","modified_gmt":"2026-07-02T15:08:41","slug":"gaming-in-the-nordics-launch-event-highlights-frontrunner-status-of-nordic-markets","status":"publish","type":"post","link":"https:\/\/italiangamingexpo.com\/en\/2026\/07\/02\/gaming-in-the-nordics-launch-event-highlights-frontrunner-status-of-nordic-markets\/","title":{"rendered":"Gaming in the Nordics launch event highlights frontrunner status of Nordic markets"},"content":{"rendered":"<p><em>The launch event highlighted the leading role of Nordic markets in iGaming ecosystem.<\/em><\/p>\n<p><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Gaming in the Nordics Launch Event<\/strong>, which recently took place at the Better Collective HQ in Copenhagen, highlighted the leading role of Nordic markets in Europe&#8217;s iGaming ecosystem.<\/p>\n<p>During the event, <strong>Morten Ronde<\/strong>, Ceo of the <strong>Danish Online Gambling Association<\/strong> and Partner at Nordic Legal, observed that &#8211; due to the combination of Scandinavian pragmatism and willingness to be early adopters &#8211; the Nordic markets will be where the next generation of innovative iGaming regulation will be first deployed.<\/p>\n<p><strong>Anders Dorph<\/strong>, Director of Danish regulator Spillemyndigheden, shared his views on operator compliance, the role of big tech, and player monitoring. Commenting on the advantages of a well-regulated market, Dorph noted that Danish-licensed operators \u201care all very eager to be compliant. [&#8230;] The industry [in Denmark] wants to be compliant. And that is a fact.\u201d<\/p>\n<p><strong>Pontus Lindwall<\/strong>, Ceo of Betsson, and <strong>Jesper K\u00e4rrbrink<\/strong>, Ceo of Immense Group, discussed the challenges and opportunities offered by the Nordic markets, and provided an operator perspective on the dos and don&#8217;ts of iGaming regulation. Lindwall specifically listed the three prerequisites for having a healthy market with a high player channelization rate: a competitive product; meaningful player protections; and real enforcement.<\/p>\n<p>Lindwall also noted that gambling is inherently risky for some people and that high channelization rates are therefore of crucial importance if the goal is to protect players. \u201cWe are in a business where there is harm,\u201d Lindwall said. \u201cWe must admit this and reflect on this. We also need to be able to reach these players, which we can only do if they are inside of the regulated system.\u201d<\/p>\n<p>Other speakers, including Jesper S\u00f8gaard, Co-Founder &amp; Co-Ceo of Better Collective; Birgitte Sand, Ceo of Birgitte Sand &amp; Associates; Pekka Ilmivalta, Head of Office at Nordic Legal \u2013 Finland; Josh Hodgson, Coo of H2 Gambling Capital; Daniel Valiollahi, Acting Secretary General, Bos; Rasmus Kjaergaard, Ceo of Mindway AI; Jeffrey Haas, Chair of Blask, as well as our day chair, Peter-Paul de Goeij, Managing Consultant at QuodBonum.se, also made important contributions to the afternoon.<\/p>\n<p>Gaming in the Nordics founder,<strong> Willem van Oort<\/strong>, commented: \u201cI think the Gaming in the Nordics Launch Event was a fantastic success. The event featured key decision makers and thought leaders from the Nordics. I particularly enjoyed the fact that on several occasions there was a real meeting of the minds among the speakers and other participants. I am very much looking forward to repeating this experience next year on a larger scale.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The launch event highlighted the leading role of Nordic markets in iGaming ecosystem.<\/p>\n","protected":false},"author":7,"featured_media":28598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107],"tags":[283],"class_list":["post-28588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news","tag-events"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gaming in the Nordics launch event highlights frontrunner status of Nordic markets - Italian Gaming Expo &amp; Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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