{"id":2802,"date":"2025-09-20T10:43:05","date_gmt":"2025-09-20T08:43:05","guid":{"rendered":"https:\/\/italiangamingexpo.com\/?p=2802"},"modified":"2025-09-20T15:34:16","modified_gmt":"2025-09-20T13:34:16","slug":"aircash-takes-center-stage-at-sbc-lisbon-with-insights-on-omnichannel-and-emerging-market-payments","status":"publish","type":"post","link":"https:\/\/italiangamingexpo.com\/en\/2025\/09\/20\/aircash-takes-center-stage-at-sbc-lisbon-with-insights-on-omnichannel-and-emerging-market-payments\/","title":{"rendered":"Aircash takes center stage at SBC Lisbon with insights on omnichannel and emerging market payments"},"content":{"rendered":"<p><em>SBC Lisbon once again proved to be a hub for valuable discussions on the future of payments \u2014 and Aircash was right at the heart of the conversation<\/em><!--more--><\/p>\n<p>With industry leaders gathering to debate innovation, regulation, and user experience, Aircash executives brought forward perspectives shaped by years of experience in gaming and financial technology.<\/p>\n<p>On the panel \u201cOmnichannel payments: <strong>from digital wallets to bricks &amp; mortar terminals<\/strong>\u201d Mark W., Executive Director of iGaming at Aircash, joined Antony Jordan (ODDSET Sportwetten GmbH), Marc Cregan (Worldpay), Roberta Gamenho C. Guedes (BetBoom Latam), and Andrea McGeachin (Neosurf).<br \/>\nMark emphasized the critical balance between innovation and security in payments: \u201cOmnichannel payments, the challenge is to integrate security and flexibility\u2026 It has to be safe, secure, innovative and gaming-friendly.\u201d<\/p>\n<p>He also underlined that <strong>transitioning players<\/strong> from retail to online isn\u2019t just a matter of technology but also a <strong>cultural shift<\/strong> \u2014 a process that requires trust, familiarity, and a seamless experience for players across channels. In another key session, \u201cPayment innovation in new and emerging markets,\u201d <strong>Filip Maru\u0161i\u0107, Aircash\u2019s Sales Operations Team Lead<\/strong>, contributed to discussions on building sustainable payment ecosystems. He shared the stage with Olena Demchenko (Fdj United), Tope Michael Oni (Starlight Ace Verde Gaming), Atis Ivanovs (Unlimit), and Gary Clarke (PagSeguro International), under the moderation of Ilya Machavariani (4H Agency).<\/p>\n<p>The panel explored how innovation, regulation, and local expertise must align <strong>to create effective payment infrastructures in rapidly evolving regions<\/strong>. With diverse perspectives on regulatory frameworks and market dynamics, the discussion highlighted the importance of adaptability and trust when designing solutions for new audiences. From omnichannel strategies to emerging markets, Aircash\u2019s contributions at SBC Lisbon reflected the company\u2019s commitment to driving secure, innovative, and user-centered payment solutions for the global gaming industry.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SBC Lisbon once again proved to be a hub for valuable discussions on the future of payments \u2014 and Aircash was right at the heart of the conversation<\/p>\n","protected":false},"author":6,"featured_media":2815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103,106],"tags":[182],"class_list":["post-2802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-affiliations","category-tech-payment-en","tag-sbc"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aircash takes center stage at SBC Lisbon with insights on omnichannel and emerging market payments - Italian Gaming Expo &amp; Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/italiangamingexpo.com\/en\/2025\/09\/20\/aircash-takes-center-stage-at-sbc-lisbon-with-insights-on-omnichannel-and-emerging-market-payments\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aircash takes center stage at SBC Lisbon with insights on omnichannel and emerging market payments - Italian Gaming Expo &amp; Conference\" \/>\n<meta property=\"og:description\" content=\"SBC Lisbon once again proved to be a hub for valuable discussions on the future of payments \u2014 and Aircash was right at the heart of the conversation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/italiangamingexpo.com\/en\/2025\/09\/20\/aircash-takes-center-stage-at-sbc-lisbon-with-insights-on-omnichannel-and-emerging-market-payments\/\" \/>\n<meta property=\"og:site_name\" content=\"Italian Gaming Expo &amp; 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