{"id":27974,"date":"2026-06-25T11:47:53","date_gmt":"2026-06-25T09:47:53","guid":{"rendered":"https:\/\/italiangamingexpo.com\/?p=27974"},"modified":"2026-06-25T11:51:04","modified_gmt":"2026-06-25T09:51:04","slug":"spark-2026-evolves-martech-fintech-and-regtech-unite-under-one-industry-defining-event","status":"publish","type":"post","link":"https:\/\/italiangamingexpo.com\/en\/2026\/06\/25\/spark-2026-evolves-martech-fintech-and-regtech-unite-under-one-industry-defining-event\/","title":{"rendered":"Spark 2026 evolves: MarTech, FinTech and RegTech unite under one industry-defining event"},"content":{"rendered":"<p><em>Across Southeast Europe\u2019s rapidly evolving gaming landscape, operators are increasingly navigating a convergence of commercial growth, regulatory pressure and accelerating technological change, where product performance, payments infrastructure and compliance frameworks are now inseparable drivers of success.<\/em><!--more--><\/p>\n<p>&nbsp;<\/p>\n<p>Against this backdrop, <strong>Eventus International<\/strong> is pleased to announce an expanded format for <strong>SPARK (Software, Payments, Affiliates, Revenue Kickoff) 2026<\/strong>, taking place from <strong>19 \u2013 20 October 2026<\/strong> in <strong>Sofia, Bulgaria<\/strong>, with the addition of the dedicated<strong> iGaming 3Tech<\/strong> conference stream. ItalianGamingNews.it is media partner.<\/p>\n<p>This strategic joining of forces brings together two highly complementary event concepts under one roof. Attendees will gain access to broader expertise, deeper industry insights and expanded networking opportunities across the entire gaming ecosystem. <strong>SPARK<\/strong> will continue to serve as a key meeting point for the gaming, software, payments, affiliates and revenue growth ecosystem, while <strong>iGaming 3Tech<\/strong> adds a focused stream dedicated to <strong>MarTech<\/strong>,<strong> FinTech <\/strong>and <strong>RegTech<\/strong>.<\/p>\n<p><strong>Why SPARK and iGaming 3Tech, Why Now?<\/strong><\/p>\n<p>The merger of <strong>SPARK<\/strong> and <strong>iGaming 3Tech<\/strong> reflects the evolving realities of today&#8217;s gaming industry, where commercial growth, regulatory compliance and technological innovation are increasingly interconnected.<\/p>\n<p>The expanded event creates a single platform where operators, affiliates, payment providers, compliance experts, marketers, regulators and technology leaders can share insights, build partnerships and explore strategies for sustainable growth.<\/p>\n<p>With a broader audience and more diverse programme, <strong>SPARK 2026<\/strong> offers greater value for sponsors, exhibitors, speakers and delegates while fostering the cross-sector collaboration needed to navigate an increasingly complex industry landscape.<\/p>\n<p><strong>What to expect at SPARK 2026<\/strong><\/p>\n<p><strong>Day One Highlights<\/strong><\/p>\n<p><strong>Monday, 19 October 2026 | Product, Payments &amp; Acquisition<\/strong><\/p>\n<p>Day One explores the core drivers of gaming growth in Southeast Europe, where product innovation, payments strategy and player acquisition are increasingly shaped by regulation, technology and shifting user expectations.<\/p>\n<ul>\n<li><em>Retention Over Acquisition: Are We Rethinking Growth Strategies Fast Enough?<\/em><\/li>\n<li><em>Payments as a Conversion Lever, Not a Back-End Utility<\/em><\/li>\n<li><em>Retail Gaming in a Digital-First World<\/em><\/li>\n<li><em>Modernising the Retail Gaming Floor<\/em><\/li>\n<li><em>Balancing Compliance and UX in Multi-Jurisdiction Markets<\/em><\/li>\n<\/ul>\n<h3><strong>Day Two Highlights<\/strong><\/h3>\n<p><strong>Tuesday, 20 October 2026 | Scaling with Confidence<\/strong><\/p>\n<p>Day Two focuses on how operators can scale sustainably in a rapidly changing landscape defined by AI, evolving affiliate ecosystems, regulatory pressure and new performance-driven marketing models.<\/p>\n<ul>\n<li>Keynote: <em>SEO to AIEO: Transitioning from Ranking Websites to Becoming the Direct Answer in AI Search<\/em> \u2013 <strong>Nikolas Monti-Potsolakis<\/strong>, CEO &amp; Co-Founder of <strong>Black Lantern Media <\/strong><\/li>\n<li><em>The Affiliate Power Shift: From Traffic Brokers to Strategic Partners<\/em><\/li>\n<li><em>Responsible AI in Marketing: Navigating the EU AI Act Without Killing Performance<\/em><\/li>\n<li><em>Channelisation, Competition and Tax Yield: Lessons from CEE Licensing Models \u2013 <\/em><strong>Olga Polishchuk<\/strong>, iGaming Regulatory Compliance Consultant<\/li>\n<\/ul>\n<p><strong>Tuesday, 20 October 2026 | iGaming 3Tech Stream | MarTech, FinTech &amp; RegTech<\/strong><\/p>\n<p>The dedicated <strong>iGaming 3Tech<\/strong> stream examines how data, regulation and performance are converging to reshape growth strategies in modern regulated gaming markets.<\/p>\n<ul>\n<li><em>The New Reality of iGaming Growth: Where Data, Regulation &amp; Performance Collide \u2013 <\/em><strong>Arjan Korstjens<\/strong>, Principal, <strong>Casino Marketing Academy<\/strong><\/li>\n<li><em>Technology as the Enforcer: Embedding Regulation into Systems and Workflows<\/em><\/li>\n<li><em>Responsible Growth Channels: Turning First-Party Data, Affiliate Partnerships &amp; Personalisation into Revenue<\/em><\/li>\n<li><em>The New Growth Playbook: Balancing Compliance, Personalisation and Profitability in Europe<\/em><\/li>\n<\/ul>\n<p><strong>Hear from Distinguished Speakers<\/strong><\/p>\n<p>The expanded <strong>SPARK 2026<\/strong> programme will feature senior voices from across gaming, affiliates, payments, compliance, marketing, technology and regulation, including:<\/p>\n<ul>\n<li><strong>Antony Jordan<\/strong>, Head of Payments &amp; KYC, <strong>ODDSET Sportwetten GmbH<\/strong><\/li>\n<li><strong>Andrei Frimescu<\/strong>, PR &amp; Marketing Director, <strong>Game World Romania<\/strong><\/li>\n<li><strong>Arjan Korstjens, <\/strong>Principal, <strong>Casino Marketing Academy<\/strong><\/li>\n<li><strong>Christian Piska, <\/strong>University Professor, Faculty of Law<strong>, University of Vienna<\/strong><\/li>\n<li><strong>Chrysothemi Valanidou<\/strong>, Founder, <strong>Startwise Ltd<\/strong><\/li>\n<li><strong>Frank Op de Woerd<\/strong>, CEO, <strong>nl<\/strong><\/li>\n<li><strong>Josef Weirauch<\/strong>, Lead VIP-Clients and Affiliates EU, <strong>BitMEX<\/strong><\/li>\n<li><strong>Kristof Szucs<\/strong>, Co-Founder &amp; Principal, <a href=\"http:\/\/kyborg.ai\"><strong>ai<\/strong><\/a><\/li>\n<li><strong>Lars Westhoff, <\/strong>Founder &amp; Attorney at Law<strong>, Westhoff Van Namen<\/strong><\/li>\n<li><strong>Mark McGuinness<\/strong>, Fractional CMO &amp; iGaming Growth Advisor<\/li>\n<li><strong>Mykyta Kim<\/strong>, Owner\/CEO, <strong>Key2Law<\/strong><\/li>\n<li><strong>Nikolas Monti-Potsolakis<\/strong>, CEO &amp; Founder, <strong>Black Lantern Marketing<\/strong><\/li>\n<li><strong>Olga Polishchuk<\/strong>, iGaming Regulatory Compliance Consultant<\/li>\n<li><strong>Radoslav Georgiev<\/strong>, SEO Consultant, <strong>Gambling SEO Services LTD<\/strong><\/li>\n<li><strong>Robert Brassi<\/strong>, Principal Consultant, <strong>Sense4Gaming<\/strong><\/li>\n<li><strong>Robert Stoica<\/strong>, COO,<strong> Winbet<\/strong><\/li>\n<li><strong>Sarafina Wolde Gabriel<\/strong>, CEO, <strong>Rightlander<\/strong><\/li>\n<\/ul>\n<p>AND MANY MORE!<\/p>\n<p><strong>A Stronger Platform for Sponsors and Exhibitors<\/strong><\/p>\n<p>For sponsors and exhibitors, the expanded <strong>SPARK 2026<\/strong> format creates a highly targeted opportunity to engage decision-makers across two complementary conference streams.<\/p>\n<p>With <strong>SPARK<\/strong> focused on software, payments, affiliates and revenue growth, and <strong>iGaming 3Tech<\/strong> adding <strong>MarTech<\/strong>,<strong> FinTech <\/strong>and <strong>RegTech<\/strong>, sponsors can position their solutions in front of a wider mix of operators, affiliates, payment leaders, compliance teams, marketing decision-makers, technology buyers, regulators and senior executives.<\/p>\n<p><strong>BOOK NOW!<\/strong><\/p>\n<p><strong>Register here<\/strong>: <a href=\"https:\/\/www.eventus-international.com\/spark\">https:\/\/www.eventus-international.com\/spark<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Across Southeast Europe\u2019s rapidly evolving gaming landscape, operators are increasingly navigating a convergence of commercial growth, regulatory pressure and accelerating technological change, where product performance, payments infrastructure and compliance frameworks are now inseparable drivers of success.<\/p>\n","protected":false},"author":3,"featured_media":27976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[107],"tags":[],"class_list":["post-27974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spark 2026 evolves: MarTech, FinTech and RegTech unite under one industry-defining event - Italian Gaming Expo &amp; Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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