{"id":2099,"date":"2025-09-11T12:52:20","date_gmt":"2025-09-11T10:52:20","guid":{"rendered":"https:\/\/italiangamingexpo.com\/2025\/09\/11\/sbc-summit-pronto-ad-accogliere-30-000-partecipanti-a-lisbona\/"},"modified":"2025-09-11T13:10:27","modified_gmt":"2025-09-11T11:10:27","slug":"sbc-summit-pronto-ad-accogliere-30-000-partecipanti-a-lisbona","status":"publish","type":"post","link":"https:\/\/italiangamingexpo.com\/en\/2025\/09\/11\/sbc-summit-pronto-ad-accogliere-30-000-partecipanti-a-lisbona\/","title":{"rendered":"SBC Summit on Track to Welcome 30,000 Attendees to Lisbon"},"content":{"rendered":"

Everything is ready for the SBC Summit, the big gaming event scheduled for next week in Lisbon.<\/em><\/p>\n

SBC Summit returns to Lisbon<\/strong> next week with its biggest edition yet, delivering 20% year-on-year growth to reach 30,000 delegates. The event will also debut fresh features addressing urgent industry priorities, alongside a renewed emphasis on hospitality. <\/p>\n

With attendees from over 130 countries, the summit will take on its most international scope to date, introducing stages on Global and Emerging Markets and regionally focused networking spaces to spotlight opportunities across Africa, Latin America, Asia, Europe, the Middle East, and North America.<\/p>\n

Agenda highlights include keynotes with Gary Vaynerchuk, Randi Zuckerberg, and a lineup of sporting icons, plus the launch of Tech Academies with hands-on learning in AI, blockchain, gamification, and marketing.<\/p>\n

The expo floor, conveniently split into themed zones to help delegates navigate the 700 exhibitors across 135,000 square metres, will also feature lounges, interactive showcases, plus nine Food Festival areas offering more than 40 options. Notable names exhibiting on the floor include 1xBet, Altenar, Amusnet, Clever Advertising, Digitain, EveryMatrix, GR8 Tech, iGP, Kaizen Gaming, Optimove, PayFuture, Smartsoft, Soft2Bet and Stake.
\nAdding to the excitement, the show floor will also feature celebrity appearances and walkthroughs from the likes of award-winning artist Jordan Dawson, Portuguese actress and influencer Margarida Corceiro, and international footballers Cafu, Marco Materazzi, Claude Mak\u00e9l\u00e9l\u00e9, and Marek Ham\u0161\u00edk, among others. <\/p>\n

Rasmus Sojmark, CEO and Founder of SBC, <\/strong>commented: \u201cWe are looking forward to SBC Summit returning to Lisbon next week. Last year was a huge success and taught us a lot, especially when it comes to what really connects with delegates. <\/p>\n

\u201cThis year, we focused on the topics that matter most, from adding new stages covering global and emerging markets to dedicated academies on AI and marketing. And of course, some super star appearances to add that iconic SBC flair.\u201d <\/p>\n

On the educational front, the six-stage conference programme, which now includes the new Global and Emerging Markets stages, will bring together over 550 industry experts, 44% of whom are C-level executives. Affiliation and player protection will be discussed extensively, while the revamped technology stage will now include a focus on martech and payments, complementing the offerings at the Payment Expert Summit. <\/p>\n

Super stage attendees will also have the chance to explore the latest industry thought processes and strategies during a \u2018Super CEO Panel\u2019 featuring the likes of Daniel Taylor (CEO International, Flutter International), Neal Menashe (CEO, Super Group), Joanne Whittaker (CEO, Betfred), Jesper Svensson (CEO, Betsson Group) and Simon Lidz\u00e9n (CEO & Co-founder, Fast Track).<\/p>\n

In the evenings, the MEO Arena will be transformed into a stage of celebration, hosting two industry award ceremonies. On Wednesday, 17 September, the venue will welcome the inaugural Affiliate Leaders Awards, a ceremony dedicated to honouring the brands driving innovation in the affiliate sector. The following evening, the industry will gather for the 12th edition of the SBC Awards. Hosted by renowned goalkeeper Peter Schmeichel, the evening will recognise the achievements of global operators and suppliers across payments, marketing, platform provision, and data. <\/p>\n

Closing the week, delegates will gather on Thursday evening for the INFINITY Lisbon Closing party, hosted at the MEO Arena. The finale will feature headline performances from EDM icons ALOK and Timmy Trumpet, ensuring the Summit concludes on a high note. <\/p>\n

Ahead of the main event, SBC will host the Legends Charity Game on Monday, 15th September, where Portugal Legends will take on World Legends in a match aiming to raise more than \u20ac1 million for local and international charities.<\/p>\n

Other standout features of SBC Summit include:<\/strong><\/p>\n

Airport Registration: Collect your event badge on arrival at Humberto Delgado Airport (14\u201317 September) for seamless entry on Tuesday.
\nSBC Connect app: Your dedicated event app allowing you to network with attendees, book meetings, view the agenda, and bookmark key sessions.
\nSBC Summit Opening Party: Celebrate the start of SBC Summit at Urban Beach with headline sets from world-class DJs Joel Corry and Imanbek (VIP pass holders only).
\nMedia Headquarters: Uniting the industry\u2019s leading media publications, allowing brands the chance to boost visibility through interviews, press conferences and podcasts.
\nMasterclasses: Participate in expert-led masterclasses on sportsbook trading, designing engaging slot machines and Ukrainian regulation.
\nFirst Pitch Competition: Watch five startups pitch their products for a prize package worth over \u20ac90,000.
\nNumerous daytime & evening networking events.
\u201cSBC Summit 2025 wouldn\u2019t be possible without the incredible support of the industry. To our sponsors, exhibitors, speakers, and attendees, thank you for helping us bring to life what has truly become the greatest show in gaming.\u201d Sojmark added. <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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