{"id":12812,"date":"2026-01-14T10:07:41","date_gmt":"2026-01-14T09:07:41","guid":{"rendered":"https:\/\/italiangamingexpo.com\/?p=12812"},"modified":"2026-01-14T10:33:52","modified_gmt":"2026-01-14T09:33:52","slug":"soft2bet-appoints-cochrane-as-chief-commercial-officer","status":"publish","type":"post","link":"https:\/\/italiangamingexpo.com\/en\/2026\/01\/14\/soft2bet-appoints-cochrane-as-chief-commercial-officer\/","title":{"rendered":"Soft2Bet appoints Cochrane as chief commercial officer"},"content":{"rendered":"<p><em>The appointment strengthens Soft2Bet\u2019s senior leadership team as the Group continues to execute its long-term growth strategy and expand its presence across regulated markets worldwide.<\/em><\/p>\n<p><!--more--><\/p>\n<p>Soft2Bet appoints <strong>Andrew Cochrane<\/strong> as chief commercial officer to lead global growth strategy. In his role as cco, Cochrane will oversee Soft2Bet\u2019s global commercial execution, strategic partnerships, and growth across multiple business verticals. His focus will be on <strong>driving long-term value for the Group<\/strong> by consolidating its market position and identifying new commercial opportunities in regulated markets across the globe.<\/p>\n<p>Cochrane joins Soft2Bet with an extensive background in senior commercial leadership within the international gaming and sports betting sectors. Prior to joining Soft2Bet, Cochrane served as chief business officer at <strong>Gaming Innovation Group (GiG)<\/strong>, where he played a key role in accelerating business development, expanding the company\u2019s regulated market footprint, and driving a return to revenue growth. He has also held senior leadership positions at <strong>DraftKings and SBTech<\/strong>.<\/p>\n<p>Andrew Cochrane commented ahead of his arrival: \u201cThis is an exciting moment to be joining Soft2Bet. The business has built a high-performance platform supported by an <strong>ambitious strategic growth roadmap<\/strong>, and stepping in at this stage presents a genuine opportunity to help shape and accelerate its next phase of development. I\u2019m looking forward to working alongside the leadership team and playing a central role in driving the Group\u2019s continued expansion and long-term commercial success across regulated markets worldwide\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The appointment strengthens Soft2Bet\u2019s senior leadership team as the Group continues to execute its long-term growth strategy and expand its presence across regulated markets worldwide.<\/p>\n","protected":false},"author":5,"featured_media":12821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,103],"tags":[221],"class_list":["post-12812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming-online-en","category-marketing-affiliations","tag-soft2bet-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Soft2Bet appoints Cochrane as chief commercial officer - Italian Gaming Expo &amp; 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